JioStar’s Sushant Sreeram Shares Why Entertainment Shouldn't Stay Beyond Paywalls; PepsiCo Focuses On Experiential Branding For 7UP Through Pizza Hut & Instamart Collaborations; Agencies That Lead The Creative ABBY Awards 2025 Round 1 Shortlist; & More

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Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

In a fragmented entertainment world, JioStar is not chasing eyeballs but reimagining emotional engagement at scale. At AVIA’s ‘Future of Video India’ conference, part of the inaugural WAVES summit, Sushant Sreeram, Chief Marketing Officer (CMO), JioStar, spoke of resetting the idea of an entertainment destination, building habit before monetisation, and unlocking ‘infinite possibilities’ for a billion screens.

Next up, we have 7UP blending spice with sound in a bold new flavour-first activation. Building on its quirky “Eat Spicy Food – Drink 7UP – Repeat” campaign, PepsiCo India is turning up the heat with its ‘7UP SpiceIt Playlist’- a sensory-led experience that first dropped with Spotify and is now scaling up through fresh partnerships with Pizza Hut India and Swiggy Instamart. As Shailja Joshi of PepsiCo India, Aanandita Datta of Pizza Hut, and Arjun Choudhary of Swiggy Instamart share, this campaign is more than just a mash-up of spicy food and fizzy refreshment, it’s a culturally tuned-in effort to ignite taste, sound, and mood in one cohesive moment.

In an exciting development from the world of advertising, the AdClub has unveiled the Round 1 shortlist for the prestigious ABBY Awards 2025, powered by One Show. Among the frontrunners are creative heavyweights like Leo Burnett, Enormous, FCB, VML, McCann, Famous Innovations, and Havas, along with top digital players and brands such as Schbang, P&G Whisper, Coca-Cola, Axis Bank, and Flipkart Minutes, setting the stage for a fiercely competitive celebration of creativity.

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

• GCPL Reports Q4 FY25 Ad Spend Of Rs 310.07 Cr, Up From Rs 306.29 Cr In Q4 FY24

• MMA Global India & GroupM Launch The 5th Edition Of Modern Marketing Reckoner

• Dabur’s Q4 Ad Spends Decline By 3.9% YoY To Rs 176.4 Crore

• Chaaipani To Lead Advertising & Brand Activations For Jagannath Puri Rath Yatra 2025

• DB Corp Sees 57% Decline In Q4 Net Profit Reaching Rs 52 Crore YoY

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• Nitin Verma Joins Havas Media Network India As Group Head

• Neha Sharma Katyal Appointed GM – Business Development, Agency At The Trade Desk

• Dentsu India Appoints John Thangaraj As Chief Strategy Officer – Creative & Media

• Taboola Appoints Harpreet Singh As Country Manager For India

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