Joy Personal Care's Poulomi Roy On Leveraging IPL For Brand Recall; GroupM's Ashwin Padmanabhan On Retail Media Setting The Stage For A New Advertising & Digital Era; RVCJ Media & Salt Media Launch 'Salt Media Entertainment'

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Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

Joy Personal Care has entered its fourth year with KKR, aiming to promote inclusivity and boost mass awareness. CMO Poulomi Roy highlighted the Indian Premier League's (IPL) power in driving top-of-mind recall, especially for face wash, their lead summer category, beyond just cricket viewers.

As media spends evolve, Ashwin Padmanabhan, COO- South Asia, GroupM, has highlighted AI’s growing role in campaign execution, content creation, and real-time consumer tracking. He also noted a shift from standardisation to personalisation, with AI now driving audience-specific content and shaping future ad trends.

In a significant move, RVCJ Media and Salt Media have come together to launch ‘Salt Media Entertainment’- an ambitious joint venture aimed at transforming India’s media landscape. With two powerhouses joining forces, the partnership promises a fresh wave of innovation and impact.

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

• Noise Secures $20 Million In Fresh Funding From Bose

• Publicis India’s Latest Campaign For HDFC Mutual Fund Targets First-Time Investors

• Britannia Appoints Tilt Brand Solutions As Brand & Communication Agency For Its Cake, Rusk, Croissant & Breads Portfolio

• boAt’s Parent Company Imagine Marketing Files Confidential Papers For IPO: Reports

• DS Group Expands Pulse Portfolio With The Introduction Of ‘Pulse Golmol’

• BHIM Positions Itself As India’s Own Payments App With ‘Paison Ki Kadar’ Campaign

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• SoCheers Appoints Siddharth Devnani As Co-Founder & COO

• Cleartrip Appoints Manjari Singhal As Chief Growth & Business Officer

• McCann Worldgroup India Appoints Sumeer Mathur As Chief Strategy Director

• BCCL Appoints Sundar Kondur As Director- Times Experiences

• Hitachi India Elevates Bharat Kaushal As Executive Chairman

• Dabur Appoints Sriram Padmanabhan As New Head of Health Care Business

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