Let’s catch up on this week... too many things happened

Author

Marketing Mind
March 20, 2026

What’s Poppin’, Munchies

So… have you watched Dhurandar 2 yet or still in that “I’ll go this weekend” phase

also… if you had plans for Shakira… yeah, let’s talk about that too

anyway, quick catch-up on what actually went down this week

Dhurandar 2 had attention… OF COURSE

I mean… after a banger part 1

OF COURSE people were going to show up curious, but this wasn’t just hype.

It opened to ₹100+ crore in a single day and crossed ₹200+ crore worldwide immediately. So obviously… it was EVERYWHERE plus the whole controversy + reactions happening alongside. So it wasn’t just people watching it was people reacting, debating, discussing and that’s what kept it in conversation

The Shakira thing feels a little TOO familiar now

So Shakira and the whole cancellation / uncertainty situation

this isn’t even surprising at this point

it’s almost a pattern and every time, people are left confused like… are we announcing FIRST and figuring things out later? because if logistics, permissions, all of that isn’t locked, why build that level of excitement?

this isn’t even about one artist anymore

even Kanye West’s India concert got postponed this week
after all the buzz around it. it just feels like an EXECUTION GAP that keeps repeating and people notice that

Meanwhile, the internet was doing its own thing

There was already frustration around LPG and then suddenly… CONTENT

a small food place offering momos for cylinders even Sameera Reddy joined in

just reacting to what’s happening
and that’s what made it travel

because it feels REAL, not designed

And then… a burger video became a whole THING

Chris Kempczinski posted a simple burger video

nothing fancy

but it had that slightly awkward vibe
and people had opinions

which is enough now

it’s weird but true..

content spreads more when people want to REACT to it, not admire it

Brands were cooking too…

so Pepsi dropped this whole trailer-style film

and honestly, this is smart

instead of fighting for attention,
they just borrowed a format people already watch

low effort to consume, high retention
very snackable thinking

Balkrishna Industries made tyres feel… aspirational??This one was unexpected

they launched “Elevate Your Drive” with Ranveer Singh

now tyres are usually very… functional, boring category

but they turned it into:
life → ambition → progress → confidence

basically selling a feeling, not rubber

also added a sonic identity (lowkey smart for recall)

like okay… didn’t expect to care about tyres this week, but here we are.

Tiny takeaway
before you scroll away

good campaigns are still happening

just… the definition of “good” is shifting

it’s less about:
BIG IDEA → BIG LAUNCH

and more about:
will someone actually watch this without skipping

Honestly

this week didn’t feel like marketing was leading everything

it felt like it was just… PART OF THE MIX

and maybe that’s where things are heading

less trying to control everything
more just showing up at the RIGHT TIME

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