Mahindra Lifespaces’ Ankur Parmar On Boring Content Vs Attention Spans; Wing Communications’ Shiva Bhavani On AI-Led Marketing Decisions; Fortis’ Nikita Singh On Self-Worth & Success

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No endless scrolling, we’ve lined up the sharpest brand moves, leadership shifts, and marketing signals shaping the conversation, all in this edition of Scoop.

Today’s edition cuts through one of marketing’s biggest myths and shifts the lens to what’s really driving impact. As conversations move beyond shrinking attention spans to the real issue of uninspiring content, marketers are also leaning into AI to remove guesswork and make sharper, faster decisions. At the same time, there’s a more human layer emerging-where success is being redefined by self-belief, ownership, and clarity rather than external validation. Together, it reflects an industry balancing intelligence with instinct, and data with direction. Scroll down to read more.

Here’s your Scoop- fresh, flavourful, and packed with plenty more to discover!

Checkout: Tata Motors Commercial Vehicles’ ‘Better Always’: Building A Philosophy Beyond The Product

• Raymond’s Former Chairman Vijaypat Singhania Passes Away At 87

• Yaap Digital Acquires 60.2% Stake In Gozoop

• The Magnum Ice Cream Company Completes Majority Acquisition Of Kwality Wall’s India With 61.9% Stake

• Jubilant FoodWorks To Discontinue Dunkin’ Franchise Agreement In India

• Cheil’s Experience Commerce Wins Social Media Mandate for ICONIQA Hotels & Resorts

• What Led The CEOs Of Coca-Cola & Walmart To Step Down?

• Dentsu Appoints Takeshi Sano As Global CEO

• Lentra Appoints Rajesh Kumar Rathanchand As CEO

• Adyasha Roy Tomar Exits Kult App Citing Salary Discrepancies & Favouritism

• Hansgrohe India Appoints Shrinivas Jyoti As Head Of Marketing

• Hansa Entertainment Appoints Sujatha Narayanan As CEO

• Ashish Sehgal Rejigs Times Network Leadership Structure

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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

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