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Maricos’ Saugata Gupta On FMCG Trends; Salman Khan’s Notable Ad Films As He Turns 59; Brands Pushing Santa In & Out For Christmas-vertising; & More

Maricos’ Saugata Gupta On FMCG Trends; Salman Khan’s Notable Ad Films As He Turns 59; Brands Pushing Santa In & Out For Christmas-vertising; & More

Marketing Mind
December 27, 2024

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

The FMCG sector has long been recognised as the cornerstone of Indian advertising. In 2024, this reputation only solidified further, as FMCG brands raced to connect with consumers across diverse touchpoints- be it the ever-expanding digital screens, the heartlands of rural India, or the rapidly growing quick commerce platforms. And according to Marico’s MD and CEO- Saugata Gupta, the FMCG space is only poised to grow further with India’s e-commerce FMCG market expected to hit $100-105 billion by FY25 end.

It’s that magical season again when brands deck the halls with campaigns featuring Santa, twinkling Christmas trees, and jingle of festive bells. But this year, the holiday cheer went beyond the usual red-and-green palette. Curious to find out? We now dive into the evolution of Christmas-vertising, tracing its journey from the iconic 1931 Coca-Cola campaign painting Santa red to Talented’s folks going beyond Christmas trees and Santa in BigBasket’s latest ad film.

Born into a family with deep cinematic roots on December 27, 1965, in the town of Indore and getting featured in an ad film for Campa Cola before making his debut in Bollywood, Salman Khan has turned 59 years old today. Hence, paying an ode to the protagonist who has given hits after hits including films like Dabangg, Tiger, Sultan, Bajrangi Bhaijaan, Bodyguard, etc. we have come up with an ad-round up for Bollywood's Bhaijaan to give y'all a glimpse into what made the Big Boss-host 'Wanted' by brands in 'Bharat'.

But this is just the tip of the iceberg and we have more to share! So, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

PS: Keeping in mind the holiday season and the holly jolly mood of you and yours, we will not be sharing our Scoop with you on Tuesday. Happy holidays until we meet again!