SCOOP by Marketing Mind
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McCann Worldgroup India’s Jeetu Calls It Quits; Liqvd Asia Acquires AdLift; Spikes Asia 2025 Shortlists Announced; Sunita Williams’ Return To Earth Becomes A Brand Buzz; & More

McCann Worldgroup India’s Jeetu Calls It Quits; Liqvd Asia Acquires AdLift; Spikes Asia 2025 Shortlists Announced; Sunita Williams’ Return To Earth Becomes A Brand Buzz; & More

Marketing Mind
March 20, 2025

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

With about a month left for one of India’s biggest adfest to begin at Goa- Goafest 2025, a leading creative agency in the Indian advertising industry has seen a major blow where Jitendra Dabas, popularly known in the ad galores as Jeetu has decided to put an end to his stint at the Prasoon Joshi-led McCann Worldgroup India.

Talking of McCann Worldgroup India, the one word which has to come to one’s mind is awards, as the agency is a celebrated one not just in the country but across the globe. And amongst the awards which are currently underway is the prestigious Spikes Asia Awards 2025 which has now announced its shortlists for the 25th edition wherein leading the pack are Australia and India, followed closely by Japan.

Moving on to yet another big development, Indian-American astronaut Sunita Williams is back on Earth after a nine-month mission in space, marking yet another milestone in her storied career and a brand blitz for moment marketers. Her return, alongside Butch Wilmore aboard a SpaceX Crew Dragon, has ignited global celebrations, with brands seizing the moment to launch creative tributes- turning her homecoming into a marketing spectacle.

Up next, we also have news from Liqvd Asia, a digital-first advertising agency, which has now acquired AdLift, a globally renowned performance marketing and SEO agency to redefine the digital landscape by blending branding, content, SEO, and AI-driven performance marketing to create integrated solutions that drive real business impact.

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)