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  • MMA’s Moneka Khurana On The Promise, Pressure, & Profitability Of Q-Comm; MMA Global's Greg Stuart Details His Vision To Prepare Marketing Professionals For Next Leap; Meta Expands India Head Sandhya Devanathan's Role To Lead Southeast Asia Business; & More

MMA’s Moneka Khurana On The Promise, Pressure, & Profitability Of Q-Comm; MMA Global's Greg Stuart Details His Vision To Prepare Marketing Professionals For Next Leap; Meta Expands India Head Sandhya Devanathan's Role To Lead Southeast Asia Business; & More

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Marketing Mind
May 15, 2025

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

Quick-commerce is no longer just about groceries, it’s fast becoming the frontline for fashion, electronics, and more. In a recent session, Moneka Khurana, Country Head and Board Member at MMA India, shared how brands are using q-comm for rapid experimentation, yet many still grapple with profitability and scale. The upcoming playbook promises to be a must-read for brands navigating this shift.

In an invite-only roundtable, MMA Global CEO, Greg Stuart, made a compelling case for tearing down outdated marketing frameworks and rebuilding the discipline on stronger, smarter foundations. From redefining targeting through neuroscience to pushing for marketing to become a licensed profession, Stuart’s roadmap is a wake-up call for every modern marketer.

Big moves at Meta! Sandhya Devanathan, currently VP and Head of India, will now also lead operations across Southeast Asia as Dan Neary prepares to step down after 12 years. Her expanded role signals Meta’s growing focus on the region and leadership continuity in a dynamic market.

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

Stay Tuned As We Bring You More Scoop(s) Every Tuesday & Thursday!

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