Monika Shergill On Netflix’s Streaming Playbook & What Lies Ahead; GoDaddy India's Apurva Palnitkar On 2025’s Visual Content Trends For Small Businesses; MPA’s Vivek Couto On India’s Premium VOD Boom; & More

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Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

What happens when premium storytelling meets a relentless drive to innovate? At the ‘Future of Video India’ event, Netflix India’s Monika Shergill revealed how the platform’s rise in India isn’t about chasing trends but creating them, from fuelling fandoms with emotion-led narratives to setting a new benchmark for global storytelling rooted in India.

Next up, we have this week’s authored piece by Apurva Palnitkar, Senior Director- Marketing, GoDaddy India, where he delved into the visual revolution redefining how MSMEs and small businesses show up online. In a world overflowing with digital chatter, she explained why captivating visuals, supercharged by AI, are no longer a luxury but a must-have to stand out, build trust, and win customers.

India’s streaming saga is no longer just binge-worthy, it’s bank-worthy. At the 'Future of Video India' event, Media Partners Asia’s Vivek Couto spotlighted how creators, capital, and competition are rewriting the rules. With YouTube rising, CTV booming, and premium VOD powering up, 2025 isn’t just a chapter, it’s the plot twist of India’s video economy.

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

CHECKOUT:
Catchy, Clever & Creative: Here Are Top 7 Campaigns Buzzing This Week

• Prime Video & CJ ENM Announce Strategic Collaboration To Bring Korean Content To Audiences Worldwide

• Team Pumpkin Secures Miniklub's Performance Marketing Mandate

• Duolingo English Test Revamps Identity With Signature Green Theme

• Marico Increases Ad Spends By 35% In Q4 FY25 To Rs 305 Crore

• Dish TV Launches Exclusive Digital Content Segment ‘FLIQS’ On Watcho

• Urban Company’s Native RO Says ‘Lambi Judai’ To Servicing In 80s-90s Bollywood Style In New Campaign

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• Sahil Sethi Moves On From P&G As Senior Marketing Director, P&G Health Care

• Saurabh Sabikhi Joins Famous Innovations As Executive Creative Director

• SoCheers Elevates Rajni Daswani To Chief Growth Officer- People & Business

• HDFC Life Elevates Pritika Shah To EVP & Head – Marketing & CSR

• Kamia Wahi Joins Apple As Partner Marketing Lead

• Dentsu Creative Isobar Appoints Sushant Barua As National Creative Director – Art

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