Motorola’s Shivam Ranjan On Lenovo-Backed Brand’s Laptop & Tablet Play; GALE India’s Sanjay Krishnamurthy On Data Warehouses Revolutionising Marketing; Fortnightly Social Media Updates From Instagram, Snapchat & More

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

From “Hello Moto” nostalgia to stylish new-age tech, Motorola is stepping beyond smartphones into lifestyle-led laptops and tablets. In a candid conversation, Shivam Ranjan, Head of Marketing- APAC, shared how Motorola plans to enter the competitive laptops and tablets market while maintaining a clear distinction from its parent company, Lenovo.

Next up, we have our latest authored article penned by Sanjay Krishnamurthy, President, GALE India. As data floods the marketing world, brands need smarter ways to turn it into action. Enter marketing data warehouses- a game-changer for unified insights, better ROI, and faster decisions. Read on to discover how they’re transforming strategies.

It’s that time again- our fortnightly social media updates listicle is here to decode the quirks and cues behind what’s trending online! From Instagram’s Blend feature for shared Reels to AI-powered age checks and standalone video apps, the platforms are evolving faster than ever. Read on for all the insights and innovations shaping your scroll this week!

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

• Influencers Can Criticise Brands If Backed By Facts: Delhi High Court

• The Souled Store Acquires Redwolf In A Move To Expand Its Pop Culture Offerings

• Horlicks Forays Into Senior Nutrition With The Launch Of ‘Strength PLUS’

• Britannia Revamps Gobbles Cake Line, Launches CID-themed Campaign

• Kwality Wall’s Launches New Ice Cream Brand ‘The Dairy Factory’

• Bacardi India’s Ayaesha Gooptu Joins FINO Tequila As Country Head- India

• Rahul Kanwal Set To Take Over As NDTV CEO From June 16

• Avijit Dhar Appointed VP-Marketing At Star Plus

• Swiggy Appoints Atul Handa As VP – Instamart 

• BigBang.Social’s CEO Anurag Iyer Calls It Quits

More on People Spotting

• Rediffusion Kolkata Wins Prabhuji Pure Food’s Creative Mandate

• Admatazz Secures End-To-End Digital Marketing Mandate For Kelvinn

• Team Pumpkin Bags Digital Marketing Mandate For Club Hachi

Here's How Sleepyhead Launched Four New Stores With A Unique Campaign