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  • MSIL’s Big Bet On Purpose & Star Power For Brezza; Thalaiva Of Indian M&E On Impact Of AI On Media Mix Modelling; Influencer Marketing Trends To Watch In 2025; & More

MSIL’s Big Bet On Purpose & Star Power For Brezza; Thalaiva Of Indian M&E On Impact Of AI On Media Mix Modelling; Influencer Marketing Trends To Watch In 2025; & More

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Marketing Mind
January 28, 2025

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

Since the Bharat Mobility Global Auto Expo came to an end recently and saw Maruti Suzuki India setting the bar high with not just its debut in the EV space but by onboarding Kartik Aaryan as the brand ambassador of its flagship family car- Brezza, Marketing Mind engaged in a conversation with Partho Banerjee, Senior Executive Officer- Marketing and Sales at MSIL, on the whats and hows behind Brezza’s “More Power to Your Play” fuel of a marketing plan!

With AI’s onset and constant evolution, digital is setting the new world order as we all know and the ad arena is no alien. Its impact? Currently loading. Being the Thalaivva of Indian Media and Entertainment Industry, Vikram Sakhuja, Group CEO, Madison Media and OOH, hailed the new age technology for the new doors it opened in the media planning and buying space but didn’t call it the end of other traditional mediums, just yet, as multimedia reach is the new elxir for brands’ targeting needs.

Next up, we also bring you a comprehensive and insightful story on how influencer marketing is set to evolve in 2025 with brands aiming to foster deeper connections with today’s audiences by embracing transparency and relatable storytelling. With authenticity, creativity, and collaboration leading the charge, industry leaders are spotlighting trends like hyper-personalisation, AI-driven content, and long-term brand partnerships.

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

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