Myntra’s Sunder Balasubramanian On Content-Led Commerce With ‘Glamstream’; Rath Yatra 2025 Turns Immersive; Sanjog Gupta Named ICC CEO; & More

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

What if shopping felt more like scrolling through your favourite playlist or binging a celeb vlog than clicking through a product grid? That’s the vision powering Myntra’s Glamstream- a content-meets-commerce experience that’s turning inspiration into instant action. In a conversation with Marketing Mind, CMO Sunder Balasubramanian unpacked how this shoppable content destination is redefining discovery and building a habit, not just a feature.

When empathy takes centre stage and storytelling finds its soul in service, even a centuries-old tradition can transform into a modern marketing playground. Rath Yatra 2025 did just that- ushering in a new chapter of faith-driven branding where relief booths, spiritual tech, and contextual creativity replaced billboards and buzzwords. This isn’t performance marketing. It’s participation at its purest.

In a key leadership update for the media and sports world, the ICC has appointed Sanjog Gupta as its next CEO. With a strong background in sports broadcasting, Gupta will officially take over on July 7, becoming the seventh person to hold the position as the ICC looks ahead to its next phase of growth and global engagement.

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

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• OLX Taps AI & Quick Commerce; Unveils ‘Elite Buyer’ Program

• Dylect Onboards Rannvijay Singha As Brand Ambassador For In-Car Tech Portfolio

• BMW Group India Appoints Hardeep Singh Brar As President & CEO 

• Eternal Appoints Aditya Mangla As CEO Of Food Delivery Business

• Shanu Singh Joins BCCL As Director– The Economic Times Brand

• JSW Paints Elevates Ashish Rai To Chief Executive Officer- Decorative Paints

• Tarunesh Mathur Elevated To President & CEO At Schindler India & South Asia

• Snigdha Anand Elevated To Senior Vice President- Marketing At mamaearth

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