NEWME’s CEO Sumit Jasoria On Brand’s ‘Ambitious & Fastrack’ Growth Plans; 43 Individuals Recognised At Marketing Mind’s Millennial Achievers; C Com Digital’s Chandan Bagwe On Building Robust Data Infrastructure; Indian A&M’s Push On Sustainability; & More

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

When you hear the brand name NEWME- does it ring a bell? Even if not, what do you think it is? If you think it is in the business of Fast Fashion and represents a literal ‘New Me’ you’re probably right! In fact, it is one of India’s fastest growing fast-fashion brands which has seen 100x growth in brand awareness and recall in the past one year whilst securing multiple rounds of funding and with no mainline advertising spends. In today’s edition of SCOOP, Sumit Jasoria, CEO and Co-Founder, NEWME, shares his experience of building the consumer-tech company in a truly ‘Wow!’ way and his ambitious plans to scale the brand at least 5-7X in near future.

Next up we have something that we at Marketing Mind look forward to sharing with you with immense pride! Drumrolls, please! We’ve successfully culminated the second edition of our flagship awards gala- Millennial Achievers 2024 and staying true to our promise of recognising the best of the best in our industry, we’ve not only recognised but awarded 43 industry execs from India’s advertising, marketing and startup ecosystem with the coveted Millennial Achiever Of The Year Gold and Silver Metals across 20 categories. 

As a customary for Mondays, we also have an authored article from a new guest- Chandan Bagwe, Founder and Director, C Com Digital, which emphasised on how a robust data infrastructure powers online business success by integrating hosting, analytics, CRMs, and automation tools as he reiterates that building a strong data infrastructure isn’t a one-time project! 

That being said, today is a refreshing day of sorts as the Indian A&M industry has once again united to move the needle on sustainability with two major announcements- GroupM & IOAA Forming Dedicated Task-Force Committee For Advanced & Sustainable OOH and Glazer Games & Times OOH To Launch India’s First Carbon-Neutral Esports IP.

But this is just the tip of the iceberg! Read the full newsletter to stay updated on all the industry happenings!

PS- Here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

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E-Commerce Brands Witness 24% GMV Surge This Black Friday Weekend: GoKwik

• Expanding Its Portfolio To Include Agency Biz, NODWIN Gaming Acquires Trinity Gaming For Rs 24 Crores

• Sam & Andy Secures Integrated Marketing Mandate Of Aroma Care

• Glazer Games & Times OOH To Launch India’s First Carbon-Neutral Esports IP

• AdLift Secures Digital Media Mandate Of Premium Sleep Solutions Brand- King Koil

• Nazara Technologies Expands Into Physical Gaming & Entertainment With 60% Stake In Funky Monkeys For Rs 43.7 Crores

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66% Of Indian B2B Buyers Say Short-Form Social Videos Influence Their Buying Decisions: LinkedIn

• Adobe Appoints Intuit’s Lara Hood Balazs As CMO & EVP- Global Marketing

• GRM Overseas Appoints Liberty Shoes’ Barun Prabhakar As Group Chief Marketing Officer

• Shikhar Dhawan-Backed QUE Appoints Snap Inc’s Satyajit Swain As Co-Founder, CMO & CPO

• Dentsu India Elevates Imtiyaz Vilatra To Chief Executive Officer Role At Posterscope India

• Madison World’s Vinit Kumar Joins Deepak Sharma-Led The MediaLab As COO

• Infectious Advertising Appoints Former McCann Erickson ECD Akshay Kapnadak As New CCO 

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