Nisha Khatri On Libas Finding Its Identity In 2025 And Scaling In 2026; Biba's Siddharath Bindra On Omnichannel As A Hygiene Factor; Biggest Rebranding Stories Of 2025

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No need to scroll endlessly - we’ve done the legwork to bring you the juiciest brand moves and marketing mind-benders, all wrapped up in this edition of Scoop.

As businesses close the books on 2025 and look toward scaling momentum in 2026, three defining narratives are emerging that map the next chapter of growth. From Libas’s Nisha Khatri reflecting on how 2025 gave the brand a distinct identity and why 2026 is about scaling that purpose with clarity, to Biba’s Siddharth Bindra underscoring that omnichannel is now a hygiene imperative rather than a strategy, and MiQ’s Varun Mohan charting how programmatic advertising and CTV reach shaped the industry last year, today’s edition captures how brands and technologies are aligning for impact in the year ahead. For more such fresh updates, scroll down.

Here’s your Scoop- fresh, flavourful, and packed with plenty more to discover!

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• OpenAI Is Looking For Head Of Preparedness To Anticipate Risks From Advanced AI

• HiveMinds Wins Integrated Digital Mandate For Stahl Kitchens

• Meta Onboards AI Startup ‘Manus’ To Boost AI Ambitions & Scale Technology 

• NCLAT Revives Culver Max Insolvency Plea, Orders Fresh Hearing

• Kota Court Orders Forensic Test Of Salman Khan’s Signature In Pan Masala Case

• Supreme Court Plea Challenges Outdated Law On Drug Ads

Checkout: Googly Woogly Woosh: How Pond’s Ad & Kid’s Wink Made Us Smile

• Mondelēz International Elevates Vidya Kailasam Hangal To Director- Category Planning & Activation

• Khimji Jewellers Appoints Rajat Verma As CMO

• Ramaswamy Subramanian Joins Dvara KGFS As Deputy CEO

• Leo Elevates Abhimanyu Khedkar As MD & Head Of Office, Mumbai

• Samriddh D. Exits Arata As Chief Business Officer

• Infosys Elevates Kisha Gupta To Global Head Of Brand

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