NOFILTR.GROUP’s Hitarth Dadia Pushes For Real Impact Over Vanity Metrics; India Shines With 1 Grand Prix & 4 Gold At Cannes Lions On Day 3; Network18 Launches Creator18

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Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

The influencer economy is undergoing a quiet revolution. Where follower counts once reigned supreme, brands are now prioritising trust over reach, and action over applause. At the forefront of this shift is NOFILTR.GROUP’s Hitarth Dadia, whose latest white paper dismantles the industry’s obsession with vanity metrics and introduces ‘Influence Density’ - a powerful new lens that measures real impact, not just audience size.

India’s big win came on Day 3 of Cannes Lions 2025, as FCB India’s ‘Lucky Yatra’ campaign for Indian Railways bagged a prestigious Grand Prix in the PR category. The celebration didn’t stop there - Indian agencies also brought home 4 Gold Lions across standout campaigns by FCB India, Ogilvy, and Leo Burnett, along with 2 Silver and 7 Bronze wins. With this, India’s overall tally at the festival now stands at 26.

In a significant development from the media and entertainment space, Network18 has unveiled Creator18 - a bold new venture positioned at the intersection of talent management, influencer partnerships, and creative strategy. Aimed at powering India’s presence in the global creator economy, Creator18 will represent creators across categories including culture, commerce, fashion, fintech, and more, while forging impactful collaborations between talent and top brands worldwide.

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

Checkout:
Celebrity Endorsements Dropped 13% In IPL 2025 Ads: TAM Sports

• Cannes Lions 2025: VML India, Talented Bag Silver, Ogilvy Wins Bronze On Day 2

• Dabur Enters Nutraceutical Category With D2C Wellness Brand ‘Siens’

• WPP Media Wins Nilkamal’s Media Mandate, To Be Led By EssenceMediacom

• Trade Desk & Zepto Join Hands To Enhance Ad Targeting With Real-Time Sales Data

• May 2025 Saw Box Office Earnings Hit Rs 1,136 Crore: Ormax Media

• ACT Fibernet Joins Hands With Amazon Prime To Bring Prime Lite Benefits To Users

• Sony Pictures Entertainment Elevates Ruhee Das To Marketing Director

• Mihir Wakharkar Joins Flipkart As Director – Growth Marketing

• Ankit Jain Joins Mahindra TEQO As Chief Executive Officer

• Sony Pictures Networks India Appoints Mukund Acharya As Chief Technology Officer

• Slikk Appoints Nykaa’s Sachin Kataria As Head Of Beauty & Personal Care

• Vinod Khandelwal Joins Team Pumpkin As Chief Growth Officer - Product & E-Commerce

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