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Omnicom Group To Complete IPG’s Takeover By H2 2025; RVCJ Digital Media Welcomes The Logical Indian To Its Family; ZEE Uses ‘Dilfluencers’ To Make TV Characters Perfect Brand Partners; & More

Omnicom Group To Complete IPG’s Takeover By H2 2025; RVCJ Digital Media Welcomes The Logical Indian To Its Family; ZEE Uses ‘Dilfluencers’ To Make TV Characters Perfect Brand Partners; & More

Marketing Mind
December 10, 2024

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

In what is believed to create a new ‘ad’world order, Omnicom Group is now set on taking over Interpublic Group in a stock-for-stock transaction, expected to close by the second half of 2025. With the new combined entity trading under Omnicom’s name- OMC on NYSE, it is expected that UK’s WPP and France’s Publicis Groupe will face strong competition as the new Omnicom’s revenue generation is projected to be more than $20 billion, as against the WPP’s $15 billion and Publicis Groupe’s $13 billion (based on 2023 figures).

Coming to our most exciting development, The Logical Indian has now become a part of RVCJ Digital Media Group, on the heels of the two conglomerates’ shared vision of creating content that entertains, informs, and empowers. The coming together of The Logical Indian and our parent company- RVCJ Digital Media is now poised to redefine India’s digital future by creating content which focuses on being creative, entertaining, thoughtful, and accountable, all at once. The announcement was made at Marketing Mind's Millennial Achievers 2024 which took place in Mumbai on November 29.

Shifting gears to the broadcast sector, ZEE Network has launched its ‘Dilfluencers’ campaign, highlighting how its beloved TV characters are more than social media stars- they're daily companions to millions. In a conversation with Marketing Mind, Ashish Sehgal and Kartik Mahadev discussed how the campaign uses emotional appeal, hyperlocal digital communities, and cross-platform storytelling to build authentic brand partnerships, drive consumer trust, and create culturally resonant narratives aligned with brand values.

But this is just the tip of the iceberg! Read the full newsletter to stay updated on all the industry happenings!

PS- Here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)