OPEN’s Asparsh Sinha Redefines Why Rebranding Is a Mindset, Not a Makeover; NIANS’ Gaurav Kaushik On Maximising ROI Across Google, Meta & Beyond; Remembering Piyush Pandey’s Legacy

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No need to scroll endlessly - we’ve done the legwork to bring you the juiciest brand moves and marketing mind-benders, all wrapped up in this edition of Scoop.

The world of advertising lost one of its brightest storytellers last week - Piyush Pandey, the man who made India believe in its own voice. His campaigns went beyond clever lines; they captured the heart of a nation and turned everyday stories into timeless moments. Pandey didn’t just shape brands - he shaped how India saw itself, and his legacy will continue to inspire every creative mind that believes in the power of emotion-led storytelling.

In today’s dynamic marketing landscape, conviction continues to redefine creativity. Asparsh Sinha opens up about why logos alone can’t build brands - it’s conviction that does. His perspective challenges conventional thinking and sheds light on what it truly means to be “strategy-first” in a cluttered market.

As marketers chase performance with purpose, our next feature explores how brands can maximise ROI across Google and Meta Ads - and beyond. It’s a practical guide for modern advertisers navigating the complex web of platforms, budgets, and data, ensuring every click counts and every campaign delivers.

Here’s your ‘Scoop’- fresh, flavourful, and brimming with plenty more to discover!

• Piyush Pandey Passes Away; The Adman Who Made India’s Brands Speak Its Language

• Eveready Appoints The Minimalist As Its Digital Agency Partner

• Diwali 2025 Sees Early Festive Surge As 93% Of Indians Shop Online, Driving 14% Growth In Sales: Criteo Report

• WPP Media India Unveils Framework On How Premiumisation Is Redefining Indian E-commerce

• Bright Brain Wins Digital Marketing Mandate For Sub Zero 

• Canva Hopes To Make India Its Top Market; Creators & AI Boom Driving Growth: Chandrika Deb

Checkout: Fevicol Was The Glue, Piyush Pandey Was The Soul – The Ad That Defined An Era

• Sanofi India Appoints Deepak Arora As Managing Director

• Komerz Appoints Kushal Sanghvi As Director

• Meta Appoints Vishal Shah To Lead Global AI Product Organisation

• Times Internet Appoints Syed Fazal Bari As Head Of New Initiatives, TIL Languages/Special Projects

• Nas Daily Appoints Aakarsh Gupta As Global Head Of Operations

• BharatPe Appoints Ajit Kumar As Chief Technology Officer To Drive Innovation & Scale

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Deconstruct Pulled Off A Genius Campaign And Earned A Guinness World Records Title