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Ormax WhatNext’s Adnan Pocketwala On Why AI Isn’t The Real Marketing Crisis; UPKL’s Sambhav Jain On Regional Leagues Shaping Sports Marketing; K-Beauty Makeup Brand ‘Hince’ Makes India Debut Via Tira

Ormax WhatNext’s Adnan Pocketwala On Why AI Isn’t The Real Marketing Crisis; UPKL’s Sambhav Jain On Regional Leagues Shaping Sports Marketing; K-Beauty Makeup Brand ‘Hince’ Makes India Debut Via Tira

Marketing Mind
January 08, 2026

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No need to scroll endlessly - we’ve done the legwork to bring you the juiciest brand moves and marketing mind-benders, all wrapped up in this edition of Scoop.

As the marketing and media landscape shifts into a new phase of evolution, industry leaders are calling for a return to strategic thinking even as technology accelerates change. Ormax WhatNext’s Adnan Pocketwala argues that while AI is a powerful tool, the real crisis in marketing lies in the declining emphasis on thoughtful strategy. In sports marketing, regional leagues are poised to define the next wave of engagement and fan-centric growth, according to UPKL’s Sambhav Jain. Meanwhile, South Korean makeup brand Hince has entered the Indian market through an exclusive partnership with Reliance Retail’s beauty platform, Tira. For more such fresh updates, scroll down.

Here’s your Scoop- fresh, flavourful, and packed with plenty more to discover!