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Personality Rights Become The New Battleground For Celebrities; Festive Season Sees 40% Surge In Influencer Spending; SDA’s Tanya Kennedy Breaks Down The Video-Micro Celebrity Power Play

Personality Rights Become The New Battleground For Celebrities; Festive Season Sees 40% Surge In Influencer Spending; SDA’s Tanya Kennedy Breaks Down The Video-Micro Celebrity Power Play

Marketing Mind
October 07, 2025

Greetings of the day!

Dear Reader

No need to scroll endlessly - we’ve done the legwork to bring you the juiciest brand moves and marketing mind-benders, all wrapped up in this edition of Scoop.

In today’s edition: as more celebrities rush to courts to reclaim control over their identity and image, the advertising world is in flux - grappling with new legal boundaries and brand risk. Meanwhile, marketers are pouring 20-40% more into influencer spends this festive season, betting on creators to drive conversion. And it’s not just any creators - video-first micro-celebrities are emerging as the performance marketing powerhouses of 2025. This and much more in this edition.

Here’s your ‘Scoop’- fresh, flavourful, and brimming with plenty more to discover!