• SCOOP by Marketing Mind
  • Posts
  • PGI's Sujala Martis On IPL Fandom Evolving Beyond Viewership To Engagement; GroupM Rebrands To WPP Media; ASCI Flags Offshore Betting & Realty As Top Violating Sectors In Its Latest Report; & More

PGI's Sujala Martis On IPL Fandom Evolving Beyond Viewership To Engagement; GroupM Rebrands To WPP Media; ASCI Flags Offshore Betting & Realty As Top Violating Sectors In Its Latest Report; & More

Author

Marketing Mind
May 29, 2025

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

The IPL ad game isn’t just about screens anymore, it’s about shared screens, shared moments, and shared emotions. In a conversation with Marketing Mind, Sujala Martis, Consumer Marketing Director, Platinum Guild India (PGI), broke down how today’s campaigns must lean into the scroll, the share, and the second screen. Because now, connection isn’t a bonus, it’s the whole strategy. Read on to know more! 

In a major development, WPP has unveiled WPP Media, an AI-powered media company that replaces GroupM as the new identity of its global media operations. Designed for the intelligent era, WPP Media offers integrated capabilities, connects with WPP Open, and aims to redefine media through AI, data, and future-ready talent.

ASCI’s 2024–25 Annual Complaints Report has revealed a sharp surge in ad violations, with 98% of scrutinised ads needing modification. Offshore betting topped the list of offenders, while influencer ads saw a 98% non-compliance rate. ASCI also slashed its complaint resolution time by 46%, underscoring rising public trust and proactive monitoring.

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

Learn AI in 5 minutes a day

What’s the secret to staying ahead of the curve in the world of AI? Information. Luckily, you can join 1,000,000+ early adopters reading The Rundown AI — the free newsletter that makes you smarter on AI with just a 5-minute read per day.

Stay Tuned As We Bring You More Scoop(s) Every Tuesday & Thursday!

Reply

or to participate.