Philips' Vidyut Kaul Talks About Shifting Marketing Playbook To Boost Consumer Confidence; CleverTap's Jacob Joseph Shares Why Email Marketing Remains Key To High-Impact Marketing Strategies; PM Modi Urges Global Content Creators To Turn India Into Their 'Content Playground'; & More

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Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

From AI-driven fridges to smart locks, India’s appliance game is levelling up, and now, the personal grooming aisle is getting its tech upgrade too. In a conversation with Vidyut Kaul, Head of Personal Health at Philips Growth Region, he revealed why it’s the perfect time for premium electric shavers, India’s evolving grooming habits, and what’s next. Read on to know more.

Next up, we have Jacob Joseph, VP- Data Science at CleverTap, who brought email marketing back into the spotlight, during a candid conversation with Marketing Mind, proving that in a world of constantly evolving channels and consumer behaviours, some formats don’t fade, they adapt. As marketers experiment with the newest tools to capture attention, Joseph emphasised how email continues to be a resilient, high-impact strategy that drives sustainable engagement.

Inaugurating the World Audio Visual and Entertainment Summit (WAVES 2025) in Mumbai, Prime Minister Narendra Modi invited global creators to embrace India as their “content playground”. Highlighting India's cultural legacy, he praised creators’ role in shaping narratives and urged youth to lead the ‘Orange Economy’. WAVES, he said, is where creativity meets technology, driving a global creative revolution.

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

• Cheil India Rebrands As Cheil SWA Group, Expands To Full-Funnel Marketing Services

• Havas Media India Wins Large Integrated Media Mandate Of Magicbricks

• WARC Awards 2025 Asia-Pacific: India Wins 3 Gold, 3 Silver & 1 Bronze Metal

• Team Pumpkin Secures Social Media Mandate For FloraSoul

• Collective Artists Network Forms Dedicated Media Division ‘Collective Media Network’

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• Bharat Petroleum Elevates Sanjay Khanna To Additional Role Of Chairman & MD

• Vahdam India's Nikhil Sareen Joins Qubo As Co-Founder

• KidZania India Appoints Vikita Chaudhary As Head Of Marketing

• Sujatha V Kumar Steps Down As Visa’s Head Of Marketing For India & South Asia

• JetSynthesys Appoints Kumar Razdan To Lead New Vertical ‘JetAlive’ Focused On Phygital Live Experiences

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