Prasanth Kumar On Why Goafest Is About Powerful Conversations & Purposeful Networking; Organisers Reveal What’s In Store For The 3-Day Industry Event; Rohit Ohri Launches Culture Consultancy 'Ohriginal'; & More

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Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

With Goafest 2025 just around the corner and returning to its iconic home in Goa, the excitement in the advertising and media circles is palpable. This year, the industry’s favourite festival promises to be more collaborative than ever. Prasanth Kumar, President of the Advertising Agencies Association of India (AAAI) and CEO of GroupM South Asia, captured the spirit of this evolving celebration and encouraged the attendees to dive right in, leave hesitation at the door, explore new spaces, engage meaningfully, and most importantly, connect with one another in ways that go beyond the usual networking playbook.

Adding to the anticipation, Goafest 2025 is shaping up to be as immersive as it is inspiring. Mohit Joshi, Co-chair of the Goafest 2025 Organising Committee and CEO of Havas Media Network India, spoke about how this year’s edition will bring the venue to life through engaging, theatre-style ‘Advertising Plays’ and uniquely curated on-ground experiences. Echoing the spirit of evolution, Jaideep Gandhi, Chairman of the Organising Committee and Founder of Another Idea, spotlighted the festival’s broadened agenda - from an exciting lineup of client-led keynotes to expanded knowledge sessions and a strong new focus on sustainability.

In a significant move, advertising veteran Rohit Ohri has unveiled ‘Ohriginal’, a culture consultancy rooted in the bold belief that culture isn’t merely an HR initiative- it’s a company’s most powerful competitive edge. Central to Ohriginal’s philosophy is the concept of the CulturePrinta distinctive, original fingerprint that captures how an organisation thinks, feels, and behaves.

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

CHECKOUT:
From LinkedIn’s Video Pivot To Meta’s Automation Push: The Latest In Fortnightly Social Media Updates

• Why Influencer Partnerships Are A Brand Priority & Not A Tactic

• Rasna Acquires Jumpin, Enters ‘Ready-To-Drink’ Beverage Category

• Goafest 2025 Unveils Speaker Line-Up

• Sapphire Media Completes The Acquisition Of Radio BIG 92.7 FM

• ZEE Entertainment Rebrands As ‘Z’ To Position Itself As A Content & Tech Powerhouse

• Finolex Industries On Lookout For Creative Agencies

CHECKOUT:
Streaming Is Now The Mainstream Way For Brands To Engage Different Audiences With Their Offerings: Amazon MX Player’s Karan Bedi

• Pranav Bakshi Promoted To Chief Growth Officer At Network18 Connect

• Havas Play COO R Venkatasubramanian Steps Down 

• ZEE5 Promotes Raghuveer Singh To VP – Social Media & Content Marketing, India & Global 

• Jerome Bigio Joins Warner Bros. Discovery As SVP – Marketing, APAC

• Amazon Elevates Madhavan Sekar As Head Of Marketing – Amazon Pay

• Omnicom Media Group Elevates Aishwarya Lahiri To Business Director – Investment

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