Prasar Bharati Launches OTT Platform 'WAVES'; 88% CMOs See Media Investment As Strategic Lever To Drive Business Growth; Tata CLiQ Rebrands To Tata CLiQ Fashion; AnyMind Group’s Rubeena Singh Joins NP Digital India As MD & More

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Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

Prasar Bharati, India’s esteemed public broadcaster, has unveiled its own OTT platform, WAVES, during the grand opening of the 55th International Film Festival of India (IFFI). Positioned as a comprehensive aggregator OTT platform, WAVES celebrates India’s rich cultural tapestry with a global perspective, offering content in over 12 languages and spanning across 10+ genres of infotainment.

Now moving on from the media side of table to the advertising and marketing side of things, we have new updates coming from Dentsu wherein the agency in its latest study has found out that 88% of 1900+ CMOs across 13 countries see media investment as a strategic lever to drive business growth and are hence doubling down on Media Craft in a bid to focus on how to stand out in busy consumer feeds. 

We also bring you a glimpse of why and how one of India’s leading e-commerce destinations- Tata CLiQ rebranded itself to Tata CLiQ Fashion and unveiled a new brand manifesto, logo, design system, and a refreshed app and web experience in a move to champion a fashion-forward approach and to reposition itself from a horizontal marketplace to a specialised vertical platform, focusing on fashion and lifestyle across categories like apparel, footwear, watches, accessories, beauty, gadgets, and home.

Next up we have Ex-AnyMind Group Country Manager- India and MENA Region, Rubeena Singh, joining Neil Patel-led NP Digital India as Managing Director. She had quit the BPaaS company in mid-October, this year, in the aftermath of serving a close to two years long stint at AnyMind Group.

But this is just the tip of the iceberg! Read the full newsletter to stay updated on all the industry happenings!

PS- Here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

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From WhatsApp Business Pricing Tweaks To Instagram Personalisation, Here Are The Top Social Media Updates To Watch Out For

• TBWA\India Wins Creative Mandate Of TVS Motor’s Premium Brands, Associated Sub Brands & Community Programs

• Collective Artists Network Expands To Middle East, Opens Shop In Dubai

• Jaguar Revamps Its Brand Identity To Mark ‘The Beginning Of A New Era’

• Delhi HC Grants ZEEL ‘Dynamic+’ John Doe Order Against 103 Rogue Websites

• Eastman Auto & Power Entrusts Havas Creative India With Its Creative AOR & Havas Media With Its Media Duties

• Suditi Industries Acquires Gini & Jony To Boost Its Kidswear Market Presence

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India’s Creative Ecosystem To Continue Thriving With Integration Of Technology & Robust Creators’ Ecosystem Development: Ashwini Vaishnaw

• MobiKwik Appoints Jaskaran Singh Kapany As Chief Marketing Officer

• FCB India Appoints Anupam Chauhan As Its New Executive Vice President

• Finolex Industries Appoints Saurabh Dhanorkar As Managing Director

• Abhishek Malik Joins Shaadi.com As Associate Director- Creative & Social

• Vishal Pathania Joins Relaxo Footwears As AGM- Head Of Digital Marketing & Performance

• Honda Cars India Onboards Punit Bhatt As Head- Advertising & Brand Promotions

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