Privacy in the Age of AI: What Marketers Must Do

1. Ask First, AI Later

You can’t just collect data and feed it into AI like free ka buffet.
India’s DPDP Act (Digital Personal Data Protection Act) makes opt-ins mandatory.
This means:

• No adding people to WhatsApp campaigns without consent

• No storing personal data you don’t need

• Always give users a way to opt out

💡Munchie Tip: Make data privacy part of your campaign brief, not an afterthought.

2. AI Can Fake It, But You Can’t

Deepfake tech is fun until it lands you a lawsuit.
Always get:

• Usage rights for celebrity faces/voices

• Model releases for real people

• Written consent before using customer stories in AI campaigns

💡Munchie Tip: Learn from brands facing backlash for AI-generated “fake influencers” promoting real products without disclosure.

3. Be Transparent, Build Trust

Gen Z can spot fake faster than they can skip ads.
If your campaign or chatbot uses AI, say it.
Even a small line like “This video was created using AI” makes you look credible, not shady.

4. Audit Your AI for Bias & Accuracy

AI outputs can be flawed and in India, they can be tone-deaf.
Checklist before you publish:

• Are all skin tones & regions represented?

• Are facts verified?

• Is the tone respectful of cultural nuances?

💡Munchie Tip: Treat AI like a rookie copywriter.. review before approving.

5. Lock Your Data Before It Walks Out the Door

AI tools often store prompts and data.

• Avoid pasting confidential customer lists into public AI tools

• Use enterprise or secure versions for sensitive info

• Work with IT to set access controls