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  • Pushpa 2’s Movie Marketing Storyline; Roadblock In Mondelez-Hershey Deal; Bhuvan Bam Turns Investor & Co-Founder For Peppy; & More

Pushpa 2’s Movie Marketing Storyline; Roadblock In Mondelez-Hershey Deal; Bhuvan Bam Turns Investor & Co-Founder For Peppy; & More

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Marketing Mind
December 12, 2024

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

Many films manage to catch our attention for a second or some minutes, but only a handful manage to keep us glued with its ad or collab splash. And one such instance in recent times was the release of Pushpa 2: The Rule- the film ensured that its brand partnerships were so iconic that it almost felt like a match made in cinema heaven! From Mumbai, to Hyderabad, Kochi or even Patna, Allu Arjun engaged almost everybody during promo tours and adding to this hype buildup was collabs from ThumsUp, Blinkit, Uber, itel and more. 

Talking of ad splash, we have new updates coming in from the global confectionary majors- Mondelez and Hershey as the former had recently extended a preliminary takeover offer to Hershey. Unfortunately, the same is now stranded in troubled waters as Hershey Trust Co which holds 80% voting power in the parent company of Hershey’s, Jolly Rancher and more has dismissed Mondelez’s bid by calling it ‘too low’.

Next up, we have another major development coming in from the creator-enterprise verse. One of India’s widely renowned creator-manager duo of Bhuvan Bam and Rohit Raj has now invested in Peppy, a direct-to-consumer (D2C) sexual wellness brand founded by Devansh Agarwal and Shyamal Gupta. As part of it, Bam has also assumed the Co-Founder position at Peppy as it launches in India.

But this is just the tip of the iceberg! Read the full newsletter to stay updated on all the industry happenings!

PS- Here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

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