SCOOP by Marketing Mind
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Q-Comm Surpassing E-Comm’s Profitability?; Brands Celebrating Holi 2025; JioHotstar’s ICC Men’s Champions Trophy 2025 Viewership; Kyoorius Jury Chair & Co-Chairs; & More

Q-Comm Surpassing E-Comm’s Profitability?; Brands Celebrating Holi 2025; JioHotstar’s ICC Men’s Champions Trophy 2025 Viewership; Kyoorius Jury Chair & Co-Chairs; & More

Marketing Mind
March 13, 2025

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

Initially focussed on groceries, the quick-commerce model swiftly expanded to encompass a variety of categories as companies recognised its potential. Today, these platforms offer an extensive range of products, from cosmetics and jewellery to home appliances, apparel, and household essentials. At ad:tech 2025, a panel of industry experts discussed whether quick-commerce could eventually overtake traditional e-commerce and also delved into how brands are adapting to this evolving 'commerce' landscape.

Each year, brands push creative boundaries with Holi-themed campaigns, turning the festival into a vibrant marketing moment. From interactive digital experiences to on-ground activations, here’s how brands are celebrating holi this year.

Next up, we have some latest news from the media space, JioHotstar amassed over 540 crore views during the ICC Men’s Champions Trophy 2025, with a total watch time nearing 11,000 crore minutes and a peak concurrency of 6.12 crores. Hindi-speaking regions accounted for more than 38% of the platform’s total viewership, with Uttar Pradesh, Uttarakhand, Maharashtra, Goa, Punjab, and Haryana leading in consumption.

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)