Qoruz’ Praanesh Bhuvaneswar On Creator Economy Emerging As Unstoppable Powerhouse For Brand Building; VUI Live’s Akash Manchanda’s Contrarian View On Metaverse Being A Fad; ABP Network Appointing Sumanta Datta As CEO; & More

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

In today’s time, the creator economy is no longer just a buzzword, it’s the driving force behind a lot of things, including brand building. This is not our claim, but definitely the belief of Qoruz’s CEO and Co-Founder! In his interaction with Marketing Mind, Praanesh Bhuvaneswar presents his take on how Qoruz is redefining the influencer marketing space with a focus on regional content, AI-driven insights, and tools like Creator Authority Score and much more.

Talking of today’s time, it was about a year ago that Marketing Mind consciously decided to celebrate the trailblazing achievements of ‘young millennials’ and honour them for their mettle as it is the talented youth which will rise up to become the icons of tomorrow. And while this has been in the making for a while, we’ve only put out the spotlight on the shortlists for the second edition of Marketing Mind’s coveted awards gala Millennial Achievers 2024 now, i.e- just days before the final event takes place in the advertising capital of India- Mumbai on November 29, 2024! 

Next up, we also have an authored article wherein Akash Manchanda, Co-Founder and Business Head, VUI Live, shares his contrasting views on the reality and scope for Metaverse as against the industry-wide belief of the same being a fad owing to the halaballoo around it in the initial stage followed by a silent period. He explains how Metaverse is ‘still alive and brimming with potential’ as it helps brands create meaningful connections and resonate with consumers long after they’ve logged off.

But this is just the tip of the iceberg! Read the full newsletter to stay updated on all the industry happenings!

PS- Here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

Checkout
Male Cricketers Lead Celebrity Rankings While Deepika Padukone Shines As The Sole Female In Top 10: Hansa Research

• Shark Tank Fame- Nasher Miles Endows Creative Agency itch With Its Digital Mandate

• Streambox Media Introduces New Subscription-Based TV Offering- Dor

• AdLift Secure Paid Media Mandate Of Pets & People Co.

• Zepto Launches In-House Ad Service- Jarvis For Brands & Sellers On Its Platform

• Punit Goenka Withdraws Consent For Re-Appointment As ZEEL’s MD In Upcoming AGM

• Sony Pictures Network India Secures Media Rights For Asian Cricket Council Till 2031

Checkout
66% Of Indian B2B Buyers Say Short-Form Social Videos Influence Their Buying Decisions: LinkedIn

• Sonali Malaviya Quits EssenceMediacom India As Chief Strategy & Transformation Officer 

• Vineet Gautam To Part Ways With BESTSELLER After 15 Years Of Association

• Hindustan Unilever’s Ramya Venkat Joins Abbott As Director- Integrated Marketing

• Omnicom Media Group India Onboards Good Glamm Group’s Varuni Vij As VP

• aha’s Kavvya Bharathi Joins Balaji Telefilms As National Head- Brand Revenues & Partnerships

• Flipkart Elevates Viveka Sra To Director- Brand Marketing

More on People Spotting

From Bumrah’s Teaser To Epic Rap Battles, This Thums Up-Hero Collab Is Gaining Attention With So Many Refreshing Activities