Radio Adex Expected To Grow 12-15% This Festive Season, Says Nisha Narayanan; WebEngage’s Keyur Dhami Decodes Festive Consumer Behaviour; Fortnightly Social Media Updates; & More

Greetings of the day!

Dear Reader

No need to scroll endlessly - we’ve done the legwork to bring you the juiciest brand moves and marketing mind-benders, all wrapped up in this edition of Scoop.

The festive season is setting the tone for renewed optimism in advertising, with radio gearing up for a 12–15% Adex growth, marketers tapping into martech to decode consumer behaviour, and digital platforms rolling out AI-driven tools to sharpen engagement, monetisation, and usability. From festive spends to tech-led personalisation, the industry is buzzing with momentum - all this and much more in today’s edition.

Here’s your ‘Scoop’- fresh, flavourful, and brimming with plenty more to discover!

Checkout:
Top 7 Campaigns That Blended Festivity, Purpose & Human Touch

• Shahrukh Khan Most Visible, MS Dhoni Endorses Most Brands on TV In H1 2025: TAM

• Flipkart Acquires Majority Stake In Pinkvilla

• Shemaroo Entertainment Launches Shemaroo Josh, Its 1st Hindi Movie Channel

• Creativefuel Acquires Onemotion Group To Expand Community Marketing Capabilities

• Reliance Industries AGM: Jio To File For IPO By First Half Of 2026

• Sunil Kataria Takes Charge As CEO & MD Of Godrej Agrovet

• Amazon India Elevates Anuradha Aggarwal As Director- Marketing & Growth

• Yoho Appoints Neha Chandok As Head Of Marketing

• Rohit Talwar Joins JSW Paints As Chief Marketing Officer

• WPP COO Andrew Scott To Retire At Year-End

More on People Spotting

• The Reppro X Nottingham Trent University in India

• Papa Johns India Appoints Dentsu As Integrated Agency Partner

• Fun Flips Joins Hands With Media Care To Strengthen Digital Presence

• Django Bags Call Me Chunky’s Digital Mandate

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