Rahul Dayama On Urbanic Betting Big On Influencers; Snitch’s Chetan Siyal On Experiential Campaigns Driving Fashion Growth; The Burger Company’s Neelam Singh On How Self-Belief Fueled Her Growth

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No need to scroll endlessly - we’ve done the legwork to bring you the juiciest brand moves and marketing mind-benders, all wrapped up in this edition of Scoop.

From quiet beginnings to bold moves, brands are reshaping how they play the marketing game. Rahul Dayama of Urbanic channels over 60 % of organic spend into influencers to drive precision and community, while Chetan Siyal of Snitch shares how experiential campaigns and instant deliveries have powered festive fashion’s growth. And Neelam Singh of The Burger Company reflects on how self-belief built her home-grown QSR’s rise. For more from the world of advertising, marketing, and media, scroll down.

Here’s your ‘Scoop’- fresh, flavourful, and brimming with plenty more to discover!

• Creativefuel Acquires Recommendation Community & Music Community

• Hindustan Unilever Receives Rs 1,986 Cr Tax Demand Notice For FY2020–21

• Satya Nadella Signals Fresh Hiring Wave At Microsoft, Driven By AI Transformation

• Bright Brain Wins Performance Marketing Mandate For Travel Pilgrim

• HUL Secures NCLT Approval For Demerger Of Its Ice Cream Division

• FCB Ulka Wins Creative Mandate For Bajaj Almond Drops Hair Oil & Bajaj No Marks

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• Z Media Corporation Appoints Raktimanu Das As CEO

• PepsiCo Elevates Shailja Joshi To Senior Director – Marketing, Global Canisters & Imports

• Mudramax Appoints Atrayee Chakraborty As SVP – Strategy

• BharatPe Appoints Shilpi Kapoor As Head Of Marketing 

• Warner Music India Appoints Vikram Kulkarni As Chief Financial Officer

• Roombr Appoints Fayyaz Hussain As Chief Growth Officer

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