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Red Chief’s Rahul Sharma On 70% Marketing Push Toward Sneakers; Why Brands Are Racing To Own The ‘Summer Moment’; Air India CEO Campbell Wilson Steps Down

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Dear Reader

No endless scrolling, we’ve lined up the sharpest brand moves, leadership shifts, and marketing signals shaping the conversation, all in this edition of Scoop.

Today’s edition brings together how brands are navigating reinvention, relevance, and timing in an increasingly competitive landscape. From legacy players reworking perception to stay aligned with evolving consumer tastes, to brands racing to capitalise on seasonal moments that drive visibility and urgency, the playbook is clearly shifting toward sharper positioning and faster cultural alignment. At the same time, leadership movements continue to reshape the business side of the industry, reminding us that transformation isn’t just external, but internal too. Scroll down to read more.

Here’s your Scoop- fresh, flavourful, and packed with plenty more to discover!

How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

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