SCOOP & MUNCHIES
Posts
redBus’ Pallavi Chopra On What Defines The 2026 Marketing Playbook; SuperYou’s Aditi Jain On Scaling To Rs 1,000 Cr By 2028; Avinash Kaul Exits Network18

redBus’ Pallavi Chopra On What Defines The 2026 Marketing Playbook; SuperYou’s Aditi Jain On Scaling To Rs 1,000 Cr By 2028; Avinash Kaul Exits Network18

Marketing Mind
January 06, 2026

Greetings of the day!

Dear Reader

No need to scroll endlessly - we’ve done the legwork to bring you the juiciest brand moves and marketing mind-benders, all wrapped up in this edition of Scoop.

As marketers prepare for 2026, clarity of direction and bold strategic bets are emerging as the defining themes for growth and relevance. At the heart of this shift, redBus’s Pallavi Chopra outlines a future where AI recommends the next best action while humans set the strategic guardrails, reflecting a more collaborative human-AI marketing playbook. Meanwhile, Superyou is aiming for Rs 1,000 crore in revenues by 2028 with multi-category expansion that mirrors how consumer expectations are rapidly evolving. In a major development, Avinash Kaul has stepped down from Network18, concluding his tenure as CEO - Broadcast & Publishing at Network18 and Managing Director at A+E Networks. For more such fresh updates, scroll down.

Here’s your Scoop- fresh, flavourful, and packed with plenty more to discover!