Saatchi Propagate On CX As The Next Big Wave; Omnicom–IPG Merger Creates World’s Largest Agency Group; Ajay Mehta Exits WPP Media Leadership Role

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No need to scroll endlessly - we’ve done the legwork to bring you the juiciest brand moves and marketing mind-benders, all wrapped up in this edition of Scoop.

As Saatchi Propagate spotlights customer experience as the next major force shaping brand strategy and talent transformation, the industry is simultaneously witnessing a historic shift: Omnicom has officially completed its acquisition of IPG, creating the world’s largest agency group and redefining the competitive landscape at a global scale. Adding to the momentum of leadership changes across the ecosystem, Ajay Mehta has stepped down as Head of Branded Content & Creative Services at WPP Media, marking a notable transition within the content and creative space. For more such fresh updates, scroll down.

Here’s your ‘Scoop’- fresh, flavourful, and brimming with plenty more to discover!

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• WPP Warns Marketers: Build With Athletes, Not Around Them

• SW Network Wins Creative Mandate For FILA & Foot Locker From Metro Brands

• Asian Paints Signs 3-Year BCCI Partnership As Team India's Colour Partner

• Warner Bros Discovery Asks For Second‑Round Acquisition Bids By 1 December

• NCLAT Upholds Rs 213 Cr CCI Fine, Allows Meta-WhatsApp To Protect Confidential Data

• Anita Kotwani Moves On From dentsu

• JioStar Elevates Aravamudhan K To EVP, Legal & Regulatory

• JioHotstar Elevates Sahil Chopra As Vice President, Consumer Marketing

• Kult E-Commerce Appoints Parag Gupta As Chief Financial Officer

• Laqshya Media Group Announces Ravi Kudesia As VP & Business Head For ‘Laqshya StoryWorks’

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