Shaifali Gautam Decodes CaratLane’s 75/90 Phygital Shift; Prasad Shejale Drives LS Digital’s Rapid AI Adoption Wave; Navneet Kumar Sehgal Officially Resigns From Prasar Bharati Leadership

Greetings of the day!

Dear Reader

No need to scroll endlessly - we’ve done the legwork to bring you the juiciest brand moves and marketing mind-benders, all wrapped up in this edition of Scoop.

Shaifali Gautam brings CaratLane’s phygital reality into sharp focus, revealing how 75% of browsing now happens online even as 90% of buying remains rooted in stores, capturing the evolving pulse of modern jewellery consumers. Adding to the industry’s accelerating digital shift, Prasad Shejale outlines how more than half of LS Digital’s clients are already adopting AI-enabled services, pushing multi-service revenue to 40% and signalling a decisive move toward smarter, integrated marketing solutions. Rounding off a week of major developments, Prasar Bharati Chairman Navneet Kumar Sehgal steps down, marking a significant leadership change at the country’s public broadcaster.

Here’s your ‘Scoop’- fresh, flavourful, and brimming with plenty more to discover!

Checkout: Stranger Things Season 5: The Final Chapter That Turned Fan Suspense Into Marketing Power

• PhonePe’s Indus Appstore Partners With Motorola India

• Prada Buys Versace For $1.4 Billion To Relaunch Milan Rival

• Flam Partners With De Beers To Launch AI-Led Interactive Ad Experience

• BCCI & adidas Roll Out Team India’s T20 World Cup 2026 Jersey

• Sunny Side Up Bags Creative Mandate For William Penn’s Lapis Bard

• Prime Video Launches Moviesphere+ As An Add-On Subscription In India

• TeamLease Appoints Suparna Mitra As MD & CEO

• Raymond Appoints Rakesh Tiwary As Group CFO

• Junglee Games Elevates Co-Founder Kapil Rathee As CEO

• BBH India MD Himanshu Saxena Takes On President- North & East Role At Saatchi & Saatchi India & Propagate

• Bacardi India Names Goodies Narayanan As Director Marketing, India

• Flam Appoints Arun Kumar Rajendran As AVP–Marketing

More on People Spotting

Shoppers are adding to cart for the holidays

Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

Learn more.

Throwback: This Campaign Proves Why Netflix Is The Global Benchmark For Experiential OOH.