SCOOP by Marketing Mind
Posts
ShareChat’s Gaurav Jain On Brands Using Short-Form Video For Reach; Value4Brand’s Neha Arora On SEO & ORM’s Complement Yet Distinct Properties; Goafest 2025 To Take Place From May 21 To 23; & More

ShareChat’s Gaurav Jain On Brands Using Short-Form Video For Reach; Value4Brand’s Neha Arora On SEO & ORM’s Complement Yet Distinct Properties; Goafest 2025 To Take Place From May 21 To 23; & More

Marketing Mind
March 18, 2025

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

Short-form video (SFV) has transformed the digital landscape, becoming the dominant medium of content consumption worldwide. Instagram Reels, YouTube Shorts, Josh, and Moj are some of the notable platforms in India, leveraging short-form content to engage audiences. At ad:tech 2025, Gaurav Jain, Chief Business Officer at ShareChat and Moj, recently shared key insights, emphasising the crucial role of regional languages, creator driven content, and always-on marketing strategies.

Additionally, we also have Neha Arora, Co-Founder and CEO, Value4Brand, throwing light on how Search Engine Optimisation and Online Reputation Management, despite being two distinct strategies have become complementary to each other in the digital marketing domain so as to ensure online success of modern brands.

In an exciting update from the world of advertising, the Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC) have announced the much-anticipated return of Goafest to its iconic home in Goa for the 18th edition of South Asia’s largest creative festival. Scheduled from May 21 to 23, Goafest 2025 will take place at the Taj Cidade de Goa Heritage and Horizon.

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)