Sheba’s Marketing Playbook To Stand Out In Pet Food Industry; Indian M&E Sector To Grow 7.2% To Reach Rs 2.7 Trillion In 2025; TV Today Network Invests Rs 9.4 Crore In Vibgyor Broadcasting

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Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

Sheba, a premium wet cat food brand by Mars Petcare, in India, has announced Bollywood actor Sharvari Wagh as brand ambassador and unveiled a campaign ‘All They Want Is Sheba’. Ayesha Huda, CMO, Mars Petcare Nutrition India, believes that India's petcare market is poised to reach $800 million by 2028.

Coming to the media and entertainment (M&E) sector, according to the latest FICCI-EY report, the media and entertainment sector is projected to grow by 7.2% in 2025, reaching Rs 2.7 trillion. The industry is expected to maintain a CAGR of 7%, expanding further to Rs 3.1 trillion by 2027.

Next in the M&E sector, TV Today Network has announced that its board of directors has approved an investment of  Rs 9.40 crore in Vibgyor Broadcasting, its wholly-owned subsidiary, through a subscription to the Rights Issue.

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

• Madison Media Wins Media AOR For Nexus Select Malls 

• Virat Kohli Takes On The Heat In Blue Star’s Latest ‘Garmi Ki Chhutti’ Campaign

• Ranveer Singh Spreads Morning Joy In Nutella’s Latest Campaign 

• Flipkart Partners with FanCode Shop To Offer Official Sports Merchandise Via SuperCoins

• 7UP and Spotify Bring Science And Sound Together With The ‘7UP SpiceIt Playlist’

• HUL Appoints Britannia’s Rajneet Kohli As New Executive Director, Foods

• Bharti Airtel Elevates Siddharth Sharma To CEO – Connected Homes & Chief Marketing Officer 

• Maruti Suzuki Elevates Sunil Kakkar As Whole-Time Director 

• PHD Appoints Kiron Kesav As APAC Chief Strategy Officer

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