SCOOP by Marketing Mind
Posts
Shemaroo's Saurabh Srivastava On Solidifying SVOD Offering; Impresario’s Divya Aggarwal On SOCIAL’s ‘Pop Culture’ Ethos; Bikano’s Kush Aggarwal On Q-Comm Redefining Consumer Preferences; & More

Shemaroo's Saurabh Srivastava On Solidifying SVOD Offering; Impresario’s Divya Aggarwal On SOCIAL’s ‘Pop Culture’ Ethos; Bikano’s Kush Aggarwal On Q-Comm Redefining Consumer Preferences; & More

Marketing Mind
January 14, 2025

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

First up, we have glimpses on slate-focused marketing, original launches, and balancing SVOD-AVOD models amongst others from our exclusive chat with Anuja Trivedi and Saurabh Srivastava on Shemaroo Entertainment’s broadcast and OTT strategies. The duo shares their insights on an array of topics, leading to how the platform is adapting to trends whilst keeping a family-first brand image.

Additionally, we also sat down with Divya Aggarwal, Chief Growth Officer, Impresario Handmade Restaurants, for a tete-a-tete to understand the whats and hows of SOCIAL’s marketing menu and the role played by the company’s ethos of consciously leveraging pop culture IPs to the fullest. She also spilled the beans on some of their coolest collaborations with Nestle India and how it turned out to be a win-win on all three fronts- Customers, Nestle and SOCIAL.

Moving on to our authored article series, this time around we have Kush Aggarwal, Head of Marketing, Bikano, sharing insights on the transformative impact of Quick Commerce platforms on packaged snacking companies and consumer preferences. He also sheds light on how q-comm majors like Swiggy Instamart, Blinkit, and Zepto have not only helped facilitate food and snacks delivery within minutes but radically transformed the game for consumers and brands.

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)