Shubhranshu Singh On AI Wave Marketers Can’t Afford To Miss; BigCity Promotions' Vikas Shah On Rethinking Child-Centric Marketing; FCB India Makes It To Titanium Lions Shortlist

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

As digital disruption accelerates, are marketers truly prepared for the scale of change AI will bring? In a candid conversation with Marketing Mind, Shubhranshu Singh, Chief Marketing Officer (CMO), Tata Motors Commercial Vehicles, shared why the industry is underestimating AI’s impact- and overinvesting in trends like youth marketing. Read on to know more! 

Next up, we have this week’s authored article by Vikas Shah, Co-Founder of BigCity Promotions, where he delved into how brands can move beyond sugary treats and screen-based lures to create healthier, more meaningful engagement with kids. With Gen Alpha’s well-being in focus, he explored why it’s time to reward right.

In a major development from the world of advertising, Cannes Lions has unveiled the shortlists for two of its most prestigious categories- Titanium Lions and Innovation Lions- with India securing just one spot on the list. FCB India’s “Lucky Yatra” campaign for Indian Railways has earned a coveted place in the Titanium Lions shortlist.

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

• Tata Salt & Ogilvy Bring Back Iconic Jingle With Spotlight On Iodine’s Role In Mental Development

• Initiative Appointed As Media Agency On Record For Sensodent

• The Sock Street Launches New Brand Identity

• adidas India Ropes In Suhana Khan As Its Brand Ambassador

• Pankaj Tripathi Brings His Signature Charm To Hyundai Motor India’s New Campaign

• JioAds’ Gulshan Verma Joins Amazon Ads As Director

• Asha Kharga Joins Mahindra Holidays & Resorts India As Chief Customer Officer

• PNB Housing Finance Elevates Bhavya Taneja To CMO

• Aurionpro Appoints Sachin Salian As Chief Marketing Officer

• The Script Room Appoints Alisha Sharma As Executive Creative Director

More on People Spotting

Learn how to make AI work for you

AI won’t take your job, but a person using AI might. That’s why 1,000,000+ professionals read The Rundown AI – the free newsletter that keeps you updated on the latest AI news and teaches you how to use it in just 5 minutes a day.

Sign up to start learning.

Gas-O-Fast Just Gave Us A Brilliant Example of How to Leverage Comparative Advertising