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- Snitch’s Chetan Siyal Talks About Engaging Gen Z Consumers; Fortnightly Social Media Updates From Instagram, Snapchat & More; India's Sports Sponsorship Industry Reaches Rs 16,633 Crore in 2024: GroupM
Snitch’s Chetan Siyal Talks About Engaging Gen Z Consumers; Fortnightly Social Media Updates From Instagram, Snapchat & More; India's Sports Sponsorship Industry Reaches Rs 16,633 Crore in 2024: GroupM
Marketing Mind
April 01, 2025
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Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!
Over the last decade, the Indian fashion industry has come a long way. Written by Chetan Siyal, Chief Marketing Officer and Founding Team Member, Snitch, the article explores how the Indian fashion industry is leveraging gamification to engage Gen Z consumers by including elements such as contests, rewards, and interactive experiences.
Just like advertising, the world of social media platforms is also evolving constantly and to help you avoid FOMO, we are back with our fortnightly series on social media updates of the fortnight! Topping the updates section this time around on Instagram, Snapchat, and more are features like introducing Trial Reels in India on Instagram, launch of Creators Connect on SnapChat, and new APIs for WhatsApp Business users.
In India, as sports continue to grow at a rapid pace, the sponsorship industry is also witnessing significant expansion, reaching Rs 16,633 crore in 2024, according to the latest GroupM ESP report. The report further highlights that the Indian sports market is on track to surpass the $2 billion mark, reflecting the sector's impressive upward trajectory.
To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)
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