Sumit Jasoria Tracks NEWME’s Black Friday Traffic Boom; Kelly MacLean Explores Amazon Ads’ Innovation-First Future At unBoxed 2025; Marico Names Vikram Karwal As Its New CMO

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No need to scroll endlessly - we’ve done the legwork to bring you the juiciest brand moves and marketing mind-benders, all wrapped up in this edition of Scoop.

Sumit Jasoria breaks down how Black Friday triggered a tenfold surge in NEWME’s online traffic, spotlighting the power of sharp timing, digital readiness, and consumer urgency in today’s commerce cycles. From growth spikes to long-term thinking, Kelly MacLean, Vice President, Engineering, Science and Product at Amazon Ads, takes the stage at unBoxed 2025 to unpack how innovation is simplifying advertising, helping brands cut through complexity with smarter, tech-led solutions. Closing out the lineup, Marico appoints Vikram Karwal as its new Chief Marketing Officer, signalling a strategic leadership move as the FMCG major sharpens its brand and growth ambitions.

Here’s your ‘Scoop’- fresh, flavourful, and brimming with plenty more to discover!

Checkout: Millennial Achievers 2025: G R Abhishek On Choosing Experimentation Over Comfort In Modern Marketing

• Dharma Productions Acquires Cornerstone’s Stake In Talent Agency DCA

• Millennial Achievers 2025: Zainab Shaikh On Fearless Reinvention & Storytelling

• UP Kabaddi League Onboards Screenox As Cinema Partner

• WPP Media Takes On Integrated Media Mandate For Orient Electric

• Honasa Consumer Acquires 95% Stake In Reginald Men For Rs 195 Crore

• Sunil Gavaskar Moves Delhi High Court To Protect His Personality Rights

• Jindal Steel Appoints Gyan Gupta As Chief AI Officer

• Warner Music India Appoints Ashok Parwani As Head Of Music For South India

• Meta Appoints Aman Jain As Head Of Public Policy In India

• SBI Appoints Ravi Ranjan As Managing Director

• Chandan Das Joins Mirchi As VP & Business 

• Yatin Gupta Joins Cheil India As Associate Vice President

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