Sundar Balasubramanian On How Myntra Is Winning At Social Commerce; Marketing Mind’s Festive Decode Report 2025 Reveals Key Insights; Millennial Achievers 2025 Returns To Mumbai On Nov 19

Greetings of the day!

Dear Reader

No need to scroll endlessly - we’ve done the legwork to bring you the juiciest brand moves and marketing mind-benders, all wrapped up in this edition of Scoop.

As India’s digital and consumer landscape continues to evolve, the week brings insights into how brands, platforms, and people are shaping the future of marketing. From Myntra revealing that over 20% of its 75 million users now engage with social commerce, to Marketing Mind decoding festive buying patterns in its much-awaited Festive Decode Report 2025, the momentum is clear - consumers are more connected and expressive than ever. Adding to the excitement, the stage is set for Millennial Achievers 2025, our flagship awards gala, happening on November 19 in Mumbai!

Here’s your ‘Scoop’- fresh, flavourful, and brimming with plenty more to discover!

• Court Issues Injunction Against Patanjali For Ad Mocking Rival Chyawanprash Brands As ‘Dhoka’

• Festive Decode Report: 69.5% Consumers Prefer Friends’ Advice Over Influencers For Shopping Decisions

• Global Marketers Face AI Readiness Gap Despite Rapid Adoption: MiQ Report 

• WPP Brings In McKinsey To Advise On Strategic Review Amid Market Challenges

• Bombay High Court Halts FIR Against Flipkart In Shemaroo Copyright Case

• Paytm Files Insolvency Petition Against WinZO Over Rs. 3.6 Cr Dues Following Online Gaming Ban

Checkout: Festive Decode Report 2025: 43.4% Consumers Buy For Offers, 31% For Emotion

• Netflix Appoints Vamsi Murthy As Senior Director, Head Of Marketing India

• JioStar Appoints David Zakkam As SVP & Head Of Analytics & Data Strategy

• Oriflame Appoints Robert Bensoussan As Chairman

• Ninad Pathak Joins Phillips Education As Assistant Vice President- Marketing & Communications

• WPP Appoints Elav Horwitz As First Chief Innovation Officer

• Django Appoints Natasha Bhatia As Chief Business Officer, Oshin Kamble As AVP – Performance Marketing, & Rohit Pillai As Senior Art Director

More on People Spotting

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