The Rise Of ‘Unowned’ Advertising; Continental Coffee’s Raja Chakraborty On Brand Building As Performance Marketing; PepsiCo’s Shailja Joshi On Authentic Women Leadership

Greetings of the day!

Dear Reader

No endless scrolling, we’ve lined up the sharpest brand moves, leadership shifts, and marketing signals shaping the conversation, all in this edition of Scoop.

Today’s edition brings together a deeper look at how marketing is being redefined beyond just metrics and media. As brands chase performance and measurable outcomes, there’s a growing realisation that long-term impact still rests on perception, consistency, and emotional connection. From rethinking the balance between brand building and performance, to the rise of unconventional, “unowned” advertising spaces, and reflections on authenticity shaping leadership journeys, the common thread is clear-what works today isn’t always what lasts tomorrow. Scroll down for more fresh insights.

Here’s your Scoop- fresh, flavourful, and packed with plenty more to discover!

Checkout: Google Leads IPL 2026 Advertising On TV & CTV: TAM Sports

• Atrangii OTT Ties Up With Amazon MX Player To Boost Content Distribution

• WPP Reports 6.6% Drop In Q1 2026 Revenue To £3,030 Million

• Curativity Wins Creative Mandate For Gulf Oil Lubricants India

• Mahindra Holidays Acquires 100% Stake In Aditatva Estates

• Pine Labs Acquires Shopflo In Rs 88 Cr All-Cash Deal To Build Unified Commerce Platform

• When The Sun Drinks Your Energy: Revisiting Glucon-D’s Legendary Straw Moment

• Spotify Elevates Shipra Srivastava To Head Of Marketing in India

• Mahesh Samat Exits The Walt Disney Company After 9 Years

• Nitu Samra Steps In As Interim CEO At Noida International Airport

• Infectious Advertising Elevates Siddhartha Singh To CEO & Managing Partner

• DMRC Appoints Sanjay Jamuar As First CEO Of DMIL

• Spalba Appoints Erica Seo As Business Head – APAC

More on People Spotting

ChatGPT gives you generic answers because you give it generic prompts.

You know the fix: longer prompts, more context, clearer constraints. But typing all that takes five minutes per prompt, so you shortcut it. Every time.

Wispr Flow lets you speak your prompts instead of typing them. Talk through your thinking naturally — include context, constraints, examples — and get clean text ready to paste. No filler words. No cleanup.

Works inside ChatGPT, Claude, Cursor, Windsurf, and every other AI tool. System-level, so there's nothing to install per app. Tap and talk.

Millions of users worldwide. Teams at OpenAI, Vercel, and Clay use Flow daily. Free on Mac, Windows, and iPhone.

Try Wispr Flow free