Theblurr’s Shamsuddin Jasani on Making AI The Agency's Backbone; Samsung’s Aditya Babbar on Marketing Through Gaming; Tesla Skips Ads In India But Steals Attention

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Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

We’ve sifted through all the brand noise so you don’t have to. In this edition of Scoop by Marketing Mind, it’s all about sharp storytelling, smart marketing, and the people shaking up the industry.

What do you get when AI starts thinking creatively, marketers start thinking like gamers, and Tesla decides to market by not marketing at all? A glimpse into the evolving playbook of modern brands. This week, we explore how Theblurr is blending human intuition with machine intelligence, why Samsung is gamifying its way into consumer hearts, and how Tesla’s silence is making the loudest noise in Mumbai- along with many other interesting news developments.

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

Checkout:
41% Of Millennials & 31% Of Gen Z Men Feel Negatively Represented In Advertising: Kantar

• Delhi High Court Bars Illegal Streaming Of Maalik, Sarbala Ji On 56 Websites

• Tuborg Appoints Lowe Lintas As Creative Agency For India

• YouTube Introduces ‘Hype’ In India As A New Feature To Help Emerging Creators Get Discovered

• Medimix Ayurvedic Onboards Amruta Khanvilkar As Its New Brand Ambassador

• Digirovers To Lead Marketing Campaigns For Mudrex

• ISOPURE Appoints Rashmika Mandanna As Its First Indian Brand Ambassador

• Anupam Tripathi Steps Down From Lenskart As GM Marketing & Media Head 

• WPP Appoints Baiju Shah As Global CEO Of AKQA

• Only Much Louder Elevates Devarshi Shah To Chief Growth Officer

• Miraggio Appoints Inderpreet Singh Gaba As Vice President- Brand & Marketing

• Social Panga Appoints Sahil Siddiqui As EVP – Creative Strategy & Growth

• Signpost India Appoints Roch D’Souza As Chief Strategy Officer

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Flipkart Dropped A Campaign With Motorola That Makes Staying Dry look… Kinda Boring.