Times TV Network’s Ashish Sehgal On Credibility Over TRPs; WebEngage’s Raahul Seshadri On Data & AI Powering Marketing Leaders; Truecaller’s Kari Krishnamurthy On India As Its Innovation Lab

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No need to scroll endlessly - we’ve done the legwork to bring you the juiciest brand moves and marketing mind-benders, all wrapped up in this edition of Scoop.

As the media, marketing and tech ecosystems reset their priorities in a rapidly converging world, credibility, intelligence and innovation are emerging as the real growth levers. From Times Television Network’s Ashish Sehgal outlining a consumer-first, credibility-led vision that looks beyond the TV-versus-digital debate, to how data-driven insights, automation and generative AI are empowering today’s marketing leaders, and why India is evolving into Truecaller’s biggest innovation lab, today’s edition captures how leadership thinking is being reshaped across industries. For more such fresh updates, scroll down.

Here’s your ‘Scoop’- fresh, flavourful, and brimming with plenty more to discover!

Checkout: AI, Engagement & Creator Tools: The Latest Social Media Round-Up

• WPP & Publicis Win Kenvue’s Global Agency Review

• Bikaji Foods Unveils New Brand Logo

• Digital Ad Impressions More Than Double In Jan- Sep 2025: TAM AdEx

• Netflix Welcomes Warner Bros. Discovery Board Backing For Merger Agreement

• OpenAI Rolls Out AI Training Academy For News Organisations

• Former LS Creative MD & CCO Manesh Swamy Launches First AI

Checkout: Not Just a Tourism Ad, But a Feeling: Revisiting Madhya Pradesh’s ‘Hindustan Ka Dil Dekho’

• Hajime Aota Takes Over As Chairman Of Yamaha Motor India Group

• Hindustan Pencils Appoints Aishwarya Shinod As Head Of Marketing

• BPTP Appoints Vineet Nanda As Chief Business Officer

• Kalpa Power Appoints Pankaj Aggarwal As Chief Financial Officer

• Havells Appoints Manjit Singh Sethi As President & SBU Head- Cables

• Starbucks Names Anand Varadarajan As Chief Technology Officer

More on People Spotting

Checkout: Millennial Achievers 2025: Inside Aastha Anand’s Creative Journey From Curiosity To Conviction

Shoppers are adding to cart for the holidays

Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

Learn more.