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- Times TV Network’s Ashish Sehgal On Credibility Over TRPs; WebEngage’s Raahul Seshadri On Data & AI Powering Marketing Leaders; Truecaller’s Kari Krishnamurthy On India As Its Innovation Lab
Times TV Network’s Ashish Sehgal On Credibility Over TRPs; WebEngage’s Raahul Seshadri On Data & AI Powering Marketing Leaders; Truecaller’s Kari Krishnamurthy On India As Its Innovation Lab
Greetings of the day!
Dear Reader
No need to scroll endlessly - we’ve done the legwork to bring you the juiciest brand moves and marketing mind-benders, all wrapped up in this edition of Scoop.
As the media, marketing and tech ecosystems reset their priorities in a rapidly converging world, credibility, intelligence and innovation are emerging as the real growth levers. From Times Television Network’s Ashish Sehgal outlining a consumer-first, credibility-led vision that looks beyond the TV-versus-digital debate, to how data-driven insights, automation and generative AI are empowering today’s marketing leaders, and why India is evolving into Truecaller’s biggest innovation lab, today’s edition captures how leadership thinking is being reshaped across industries. For more such fresh updates, scroll down.
Here’s your ‘Scoop’- fresh, flavourful, and brimming with plenty more to discover!



Hajime Aota Takes Over As Chairman Of Yamaha Motor India Group
Hindustan Pencils Appoints Aishwarya Shinod As Head Of Marketing
Kalpa Power Appoints Pankaj Aggarwal As Chief Financial Officer
Havells Appoints Manjit Singh Sethi As President & SBU Head- Cables
Starbucks Names Anand Varadarajan As Chief Technology Officer

Shoppers are adding to cart for the holidays
Peak streaming time continues after Black Friday on Roku, with the weekend after Thanksgiving and the weeks leading up to Christmas seeing record hours of viewing. Roku Ads Manager makes it simple to launch last-minute campaigns targeting viewers who are ready to shop during the holidays. Use first-party audience insights, segment by demographics, and advertise next to the premium ad-supported content your customers are streaming this holiday season.
Read the guide to get your CTV campaign live in time for the holiday rush.
Stay Tuned As We Bring You More Scoop(s) Every Tuesday & Thursday!







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