Tista Sen To Launch Tista Thinks; Fortnightly Social Media Updates From Instagram, Snapchat, X & More; CloudTV's Abhijeet Rajpurohit On CTV Revolution In Indian OTT Advertising

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

In a recent development which has set India’s advertising arena ablaze, advertising veteran Tista Sen, who had launched India’s first all-women agency- Ladyfinger, part of Rediffusion, and served the role of CEO and CCO at the same for close to a year, is now set to launch Tista Thinks. But, speculations still remain on whether the proposition will be an agency, a column, a consultancy, or what?!

Just like advertising, the world of social media platforms is also evolving constantly and to help you avoid FOMO, we are back with our fortnightly series on social media updates of the fortnight! Topping the updates section this time around on YouTube, Instagram and more are features and elements like- DM scheduling and Trial Reels on Instagram, Select creators being able to send voice notes as Comment Reply on YouTube or even ‘Watch With’ element on YouTube’s CTV offering, LinkedIn allowing dynamic cover banners and much more.

Next up we have our recent authored article from Abhijeet Rajpurohit, COO and Co-Founder of Cloud TV wherein he sheds light on the transformative shift in India’s advertising landscape, driven by the rapid adoption of digital platforms- particularly Connected TV. Highlighting its game-changing capabilities such as precise targeted advertising, measurable ROI, and seamless integration of innovative technologies, he emphasised how Connected TV is emerging as a powerful force at the intersection of technology and advertising, reshaping the digital ad ecosystem like never before.

But this is just the tip of the iceberg! Read the full newsletter to stay updated on all the industry happenings!

PS- Here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

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How Brands Bid Adieu To The Man Behind Iconic Wah Taj! Ad & Tabla Maestro Zakir Hussain

• ED’s Visit To Our Offices Was In Connection With 2021’s InDeed & Third Parties’ Fraudulent Case: Dentsu India

• TV Ad Volumes Dropped Marginally By 2% In Jan-Sep 2024: TAM AdEx

• 82.5 Communications Bags Creative Mandate For A Bacardi India Brand

• FIFA+ Zone & FAST Channel To Launch On Fancode Platform For Indian Football Fans

• Blinkit Forays Into 10-minute Food Delivery Space With Bistro App

• Stratedgy Helps Rockit Step Out Of Conventional To A Bold & Inclusive Look

Checkout
Women Have Only 29% Talk Time In Trailers: Prime Video’s O Womaniya! Report

• Preeti Lobana Takes Over As Google India’s Country Manager & VP 

• Swiggy Elevates Sidharth Bhakoo To Chief Business Officer- Food Marketplace

• Hero Realty Appoints Ex-BPTP CMO Karan Kumar As New Chief Marketing Officer

• iD Fresh Food India Appoints Nestlé Purina Petcare’s Gaurav Kwatra As Its New CMO

• iCubesWire Appoints Ex-Citrus Ad Exec Kushal Sanghvi As Chief Revenue Officer

• Cello Appoints Ninad Pathak As Head Of Digital Marketing

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