• SCOOP & MUNCHIES
  • Posts
  • TSBI’s Harikrishnan Pillai On Storytelling Making or Breaking Brands; Colgate-Palmolive Rolls Out New Brand Identity; Ipsos Appoints Suresh Ramalingam as India CEO; & More

TSBI’s Harikrishnan Pillai On Storytelling Making or Breaking Brands; Colgate-Palmolive Rolls Out New Brand Identity; Ipsos Appoints Suresh Ramalingam as India CEO; & More

Greetings of the day!

Dear Reader

No need to scroll endlessly - we’ve done the legwork to bring you the juiciest brand moves and marketing mind-benders, all wrapped up in this edition of Scoop.

From turning “mundane” categories into magnetic storytelling arenas, to legacy brands unveiling smiles as strategy, and a research giant appointing a leader poised to redefine India’s insights landscape, today’s headlines are where narrative meets nuance and identity meets intention. Whether it’s creativity, reinvention, or leadership, these stories remind us that real impact isn’t just about what you say- it’s how you evolve, express, and elevate.

Ready to catch up without the chaos? Here’s your ‘Scoop’- steaming, stirring, and served just right!

CTV ads made easy: Black Friday edition

As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting — plus creative upscaling tools that transform existing assets into CTV-ready video ads. Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.

See How Flipkart Used Astrology-Style Ads Inside Mumbai Metro To Help Brothers With Rakhi Gifts

Stay Tuned As We Bring You More Scoop(s) Every Tuesday & Thursday!

Reply

or to participate.