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  • TSBI’s Harikrishnan Pillai On Storytelling Making or Breaking Brands; Colgate-Palmolive Rolls Out New Brand Identity; Ipsos Appoints Suresh Ramalingam as India CEO; & More

TSBI’s Harikrishnan Pillai On Storytelling Making or Breaking Brands; Colgate-Palmolive Rolls Out New Brand Identity; Ipsos Appoints Suresh Ramalingam as India CEO; & More

Greetings of the day!

Dear Reader

No need to scroll endlessly - we’ve done the legwork to bring you the juiciest brand moves and marketing mind-benders, all wrapped up in this edition of Scoop.

From turning “mundane” categories into magnetic storytelling arenas, to legacy brands unveiling smiles as strategy, and a research giant appointing a leader poised to redefine India’s insights landscape, today’s headlines are where narrative meets nuance and identity meets intention. Whether it’s creativity, reinvention, or leadership, these stories remind us that real impact isn’t just about what you say- it’s how you evolve, express, and elevate.

Ready to catch up without the chaos? Here’s your ‘Scoop’- steaming, stirring, and served just right!

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See How Flipkart Used Astrology-Style Ads Inside Mumbai Metro To Help Brothers With Rakhi Gifts

Stay Tuned As We Bring You More Scoop(s) Every Tuesday & Thursday!

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