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Unique Advertising Opps At Paris Olympics 2024, How Technology Helps Make ‘Impossible’ Content Ideas Possible, Influence Of Reels & Creators On Meta Platforms, & More

Unique Advertising Opps At Paris Olympics 2024, How Technology Helps Make ‘Impossible’ Content Ideas Possible, Influence Of Reels & Creators On Meta Platforms, & More

Marketing Mind
July 30, 2024

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

As the Paris Olympics 2024 begin this week, a new chapter unfolds in Indian sports and advertising. Manu Bhaker's historic win as the first Indian woman to earn a shooting medal at Olympics has ignited excitement among fans and within the advertising industry. Industry players note that with India aiming to break previous records, brands are eager to capitalise on the Olympics' soaring appeal this year.

In addition, we present to you more insights from advertising and marketing folks who graced GroupM’s Brew 2024. Falling in line with the much discussed topic of the current era- how technology is impacting creative fields like content marketing and advertising, a loaded panel discussion moderated by GroupM’s Mukti Kumaran saw experts from Ogilvy, Seedtag, Xtendr and NeuralGarage point out how technology as a tool is now enabling professionals to bring personalisation at scale, dub in multiple languages while retaining content’s authenticity, and much more.

In another panel discussion at GroupM’s Brew, Gaurav Jeet Singh, Head of Agency Business – India at Meta, shared compelling insights on how brands are leveraging the power of short form content such as Reels and Creators for a larger scheme of things than mere engagement. Did you know that every day, 3.24 billion people interact with Meta apps, with 60% of them immersed in video content? Singh’s eye-opening data points will not only surprise you but also leave you well-informed.

Here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)