Varun & Ghazal Alagh On Mamaearth’s 8th Birthday; Kantar Puts Out Key Consumer Trends & Suggestions For 2025; Omnicom Media Group’s FUSE Comes To India With Jigar Rambhia At Helm; 11 Indians On Spikes Asia 2025 Jury; & More

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Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

Started as a baby products focused D2C brand from Delhi in 2016, to becoming a publicly listed entity of India in 2023, Mamaearth has now turned eight years old and hence celebrating the brand’s milestone moment, the power couple behind the brand- Varun and Ghazal Alagh reflect on Mamaearth’s 8 years old journey and drew parallels with the 8 years long journey of Coca- Cola, L'Oréal, Nike and Tanishq amongst others to highlight the role of passion, growth, and impact as the brand celebrates its 8th birthday.

Up next, we have the freshest of insights from global marketing data and analytics leader- Kantar which has suggested brands to recenter their brand narratives on culture and people, adopt a dynamic media planning approach and stop treating Gen Z as one monolithic cohort amongst others, next year. In its latest ‘India at Crossroads’ report, Kantar has also highlighted how key trends like positive rural sentiment, aspiration-driven personalization and absence of broad generalisations, etc. will influence brand strategy in 2025.

Talking about building brand narratives, this time around we also have McCann Worldgroup India’s Ashish Chakravarty, VML India’s Mukund Olety, Meta’s Theresa Ong, Leo Burnett’s Ayshwarya Sharma, Ogilvy’s Kainaz Karmakar, Monks India’s Mahima Kukreja, Saatchi & Saatchi’s Rohit Malkani, Superfly Films’ Kopal Naithani, Havas Life Mumbai’s Sachin Talwalkar, Flipkart’s Pratik Shetty and Weber Shandwick India’s Karan Bhandari- i.e- 11 members from India’s marketing and advertising fraternity forming the jury of one of APAC’s most sought after awards- Spikes Asia.

Moving back to the topic of reflecting on the past, given that we’re now standing on the brink of a new year, we also have musings and future outlooks on Marketing from Marico’s Somasree Bose Awasthi, on Event Marketing from NeoNiche’s Prateek N Kumar and upon Advertising from Excellent Publicity’s Vaishal Dalal.

But this is just the tip of the iceberg! Read the full newsletter to stay updated on all the industry happenings!

PS- Here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

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Order Volumes Up 17% & GMV Surges 24% YoY During Black Friday Sales 2024: Unicommerce

• Dentsu Global Ad Forecast Predicts Algorithmically Enabled Ad Spend To Reach 59.5% Of Total Ad Spend In 2024 & 79.0% In 2027

• Mahindra & Mahindra In Talks With IndiGo Parent To Amicably Resolve ‘6e’ Trademark Dispute

• Revolutionising Personalised Capabilities, UGC Content, Drone Advertising & More Ruled India’s Adworld In 2024: Vaishal Dalal

• From Delhi-Based App Developer To Dubai-Based Siblings, ‘JioHotstar.com’ Domain Name Comes Home To Viacom18 Media

• Event Marketers Must Utilise Data Effectively To Demonstrate ROI Amidst 2024 Budget Constraints: Prateek N. Kumar

• Raymond Lifestyle Appoints Gautam Hari Singhania As Executive Chairman & Sunil Kataria As MD 

• TATA Motors’ Anurag Mehrotra Moves On After Three Years; Likely To Join JSW MG Motor

• CEAT Appoints Pfizer’s Debashish Roy As Chief Digital Transformation Officer

• Discontent Designs’ Saurabh Kanwar Joins Veefin Group As Chief Brand & Marketing Officer

• ASK Asset & Wealth Management Group Onboards Dhiren Mehta As CEO & MD- ASK Finance

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