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- What Mumbai’s Dabbawalas Know About Building a Brand... That Most Brands Still Don’t
What Mumbai’s Dabbawalas Know About Building a Brand... That Most Brands Still Don’t
Marketing Mind
July 18, 2025
And yet, they’ve built a logistics system that’s studied at Harvard and envied by every quick commerce startup today.
So before your next big rebrand or campaign… |  |
Here’s what every founder, marketer, and operator should be taking notes on.
They didn’t need social media calendars or performance marketing.
Consistency Builds Trust – Not Just Content
For over a century, they’ve operated in rain, riots, and rail delays.. never missing a beat. |  |
That’s more brand loyalty than most Q-commerce startups can dream of.
The Dabbawalas didn’t chase culture.
They became it.
 | Too many startups think: “How do we go viral?” |
 | The Dabbawalas asked: “How do we never miss?” |
One built followers.
The other built a legacy.
If your fundamentals are forgettable, no amount of storytelling will save you.
But if your service is exceptional, even your silence can spark buzz.
And that?
That’s a Munchie worth learning from.
Your next Marketing Munchies? Coming in hot every Friday. Stay tuned!
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