Why Good PR Matters - Lessons from NISAR’s Undersold Story; Good Glamm Group To Break Up; Deepali Naair Joins Biocon Biologics As Global Head- Brand & Corp Comm

Greetings of the day!

Dear Reader

We’ve sifted through all the brand noise so you don’t have to. In this edition of Scoop by Marketing Mind, it’s all about sharp storytelling, smart marketing, and the people shaking up the industry.

From space missions to corporate missions, this week’s headlines are flying high. While ISRO’s NISAR is prepped for launch, the chatter on the ground is about missed PR opportunities. Back on Earth, the Good Glamm Group is headed for a strategic split, making waves in the beauty and content ecosystem. And in the world of leadership moves, Deepali Naair has taken on a global role at Biocon Biologics, steering brand and corporate communications. Dive into these and many more updates from the evolving world of advertising, marketing and media.

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you!

• Bombay Shaving Company’s Shantanu Deshpande Says Minimalist May "Die" Post HUL Deal

• Pocket Aces Rebrands Its Short-Form Slate Under FilterCopy; Launches Unified Channel-Verse

• Havas Acquires Independent Spanish Digital Performance Agency Tidart

• Saatchi & Saatchi India & Hero MotoCorp Roll Out Campaign For Xtreme 250R

• SW Network Wins Creative Mandate For Anytime Fitness India

• Aashish Midha Rejoins Hero MotoCorp As Head Of Marketing

• Arun Naikar Steps Down As Fabindia’s Chief Of E-Commerce

• Garima Kaushik To Lead Media & D2C Mandate For Bose India

• Madhur Deora To Exit Paytm Board As Executive Director, Will Continue As President & CFO

• VML India Appoints Dhruv Warrior As Executive Creative Director

More on People Spotting

Saiyaara’s Low-key Marketing Strategy That Made The Movie Go Viral