Why Times OOH Believes Listening To Brands Is Its Strongest Tech Investment; Vaishal Dalal On How AI Is Transforming Measurement Of Advertising In India; Mark Read To Retire As WPP CEO In Dec 2025

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Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

As brands chase attention across shrinking screens and scattered channels, out-of-home (OOH) advertising is quietly reinventing itself- one digital screen at a time. Marketing Mind caught up with Shekhar Narayanaswami, CEO of Times OOH, who shared how the company is embracing programmatic tech, blending physical formats with digital depth, and reshaping brand experiences across metros and airports.

Coming to this week’s authored article, Vaishal Dalal, Co-Founder and Director of Excellent Publicity, explored how AI is no longer just a buzzword in Indian advertising but a powerful force reshaping the industry, from campaign creation and media planning to emotional measurement. As scale meets personalisation, and intuition is replaced with precision, here’s a look at why embracing AI is no longer optional, but essential.

In a major development, The Board of WPP announced that Mark Read, Chief Executive Officer (CEO), is set to retire from the Board and as CEO by the end of 2025. After over 30 years with the company, Read has decided it is the right time to pass the baton to a new leader.

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

• Netflix & Ekta Kapoor’s Balaji Telefilms Announce Long-Term Creative Partnership

• ZEE5 Unveils New Brand Identity To Position Itself As Language-First Content Hub

• ThinkROI Wins Digital Programmatic Mandate For Hamilton Sciences’ Brand Portfolio

• The Trade Desk Launches ‘Deal Desk’ To Tackle Performance In Digital Ad Deals

• Team Pumpkin Partners With YAIT To Elevate Digital Presence In Sports Equipment Industry

• Pulp Strategy Launches NeuroRank, India’s First End-To-End LLM SEO Solution For AI Search Visibility

• Partha Sinha Steps Into Dual Advisory Roles At McKinsey & ABLTY

• Mihir Rale Joins Cyril Amarchand Mangaldas As Partner & Co-Head Of Digital

• Greaves Electric Mobility Appoints Vikas Singh As Managing Director

• JioCinema’s Ferzad Palia Joins upGrad As CEO – Direct-to-Consumer 

• Tanushree Rao Joins Nature’s Basket As Head Of Marketing

• Creativeland Asia Appoints Kalyani Srivastava As Chief Business Officer

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