Why Transparency Is Key To Campaign Integrity; Britannia Industries CEO Rajneet Singh Kohli Quits; Dentsu Creative Webchutney Appoints 8 NCDs Across 3 Regions & More

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Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

In the fast-paced world of digital advertising, impressions and clicks are no longer the gold standard- transparency is. At AdTech, mFilterit’s Co-founder and CTO, Dhiraj Gupta, and Reckitt’s Head of Digital Marketing, Shashishekhar Mukherjee, dived into why it’s time to cut through the noise and focus on what truly matters, fighting ad fraud, safeguarding brand reputation, and ensuring every marketing dollar delivers real impact. Because let’s face it- vanity metrics won’t pay the bills. Read on to find out what they had to say!

In one of the big leadership movements, Rajneet Singh Kohli, Executive Director and CEO of Britannia Industries, is stepping down, effective March 14, to pursue a new opportunity outside the company. After nearly three years at the helm, his departure signals a major shift for the FMCG giant.

In yet another bold leadership shake-up, Dentsu Creative Webchutney has appointed eight National Creative Directors (NCDs) across three regions. Steering the creative helm are Romit Nair, Moumita Pal, Abhijeet Ray, and Manzoor Alam in the North, Arijit Sengupta and Mark Flory in the South, and Ajeet Shukla and Giamaria Fernandes in the West- all reporting to Surjo Dutt, Chief Creative Officer.  Read on for more details.

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

• LS Digital Unveils DataQuark, A Business Unit For Data & Insights

• Paras Dairy Launches Premium Cheese Brand ‘Galacia’

• Amazon Ads Introduces Sponsored TV In India Offering Self-Service Streaming TV Solution For Brands

• Meta, Google Need To Join Fight Against Illegal Gambling & Betting Market In India: Digital India Foundation Report

• Malaika Arora Joins Skinnovation As Brand Ambassador For WONDER

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• Bharat Gupta Moves On From Jagran New Media After 25 Years

• PepsiCo Elevates Om Jha As Director – Global Media And Capabilities

• Anuj Arora Joins Crompton Greaves Consumer Electricals As Business Head- Fans, P&L Responsibility

• Social Panga Names Soumabha Nandi as EVP – Creative Strategy and Growth

• Mad Influence Elevates Aman Narula As COO

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